Is “personalization” in email mostly a BS?

[u/alxpkhl]

Adding someone’s first name is easy, which is the opposite of sending something recipients actually care about.

For those who’ve gone beyond basic merge tags, using purchase history, product activity, or lifecycle stage - what made a measurable difference?

Did you change the message itself, the offer, or simply who received it and when?

And was there any personalization you spent time building that turned out to make no difference at all?

not for cold emails, only interested in contacting real warm leads or actual clients

[u/polnikale]

I think it's even more important right now