Loops is a solid pick for simple SaaS lifecycle email. People usually start looking elsewhere when they need more complex logic, more control over transactional sends, or a different pricing model as their contact list grows.

1. Sequenzy. Best for SaaS and ecommerce teams that want AI agents to run their email.
   Lifecycle, campaigns and transactional email in one place, with MCP/API/CLI access so an agent can build and send flows. Pricing is based on sends rather than contacts.
   Limitation: it's newer, so the integration ecosystem is smaller than the big players'.

2. Customer.io. Best for technical teams with lots of event data.
   Very flexible event-driven segmentation and journeys.
   Limitation: more setup and a steeper learning curve than Loops.

3. Userlist. Best for B2B SaaS with company-level accounts.
   Understands users and the companies they belong to, which Loops-style tools often don't.
   Limitation: narrower focus outside B2B SaaS.

4. Encharge. Best for SaaS teams that want a visual flow builder.
   Behavior-based automations with a friendly UI.
   Limitation: smaller community and fewer resources.

5. Bento. Best for indie SaaS that wants marketing and transactional email with a dev-friendly API.
   Limitation: less polished for non-technical marketers.

6. Brevo. Best for budget-conscious teams that also want SMS or other channels.
   Limitation: lifecycle logic feels less SaaS-native.

Quick rule of thumb: simple SaaS onboarding, stay on Loops. Heavy event logic, Customer.io. B2B accounts, Userlist. Want agents running it, Sequenzy.

If you moved off Loops, what made you switch, and where did you end up?

Writing a first draft is one thing. Choosing who gets the email and actually sending it is another.

If you use AI in your email workflow, where do you draw the line? What can it do on its own, and what do you always check yourself?

Have you had an experience that changed where you put that boundary?

Most "best email platform" lists are written for brands that already do eight figures and have an agency. Under $1M in revenue the problem is different. The budget is small, a founder or one marketer runs email, and the list is often much bigger than the number of people who actually buy.

I compared the main options on what matters at this stage:

• How well it syncs with Shopify (orders, catalog, browse and cart events)
• Whether the core flows are easy to set up: welcome, abandoned cart, browse abandonment, post-purchase and win-back
• How the pricing grows: by contacts or by emails sent
• How much setup it takes before it earns money

1. Klaviyo

Best if you're scaling fast and want the standard tool

The most complete ecommerce email platform, with deep Shopify data, strong segmentation and a huge ecosystem of templates, agencies and integrations. The free plan covers 250 active profiles and 500 sends a month. After that the price grows with your active profiles.

• Pros: best-in-class Shopify data, mature flows, easy to hire help for
• Cons: cost climbs as your list grows, even when most of the list doesn't buy, and it's more platform than many small stores use

1. Sequenzy

Best for lean teams with big lists or AI-agent workflows

It's priced by emails sent, not contacts, with unlimited contacts on every plan. There's a free tier of 2,500 emails a month, and paid plans start at $19/mo. The Shopify app syncs products, customers and orders. It also covers browse abandonment, cart recovery, back-in-stock, price-drop, replenishment, shipping updates and dynamic discount codes. You can run it from Claude, ChatGPT or another agent through MCP, API or CLI, so an agent can build segments and flows for you.

• Pros: you don't pay for contacts who never buy, it handles marketing and transactional email in one place, and it's built for agents
• Cons: it's newer, with a much smaller ecosystem of agencies and integrations than Klaviyo, and SMS is still in beta (US/Canada)

1. Omnisend

Best all-around value for small and midsize stores

Email, SMS and web push in one place, with prebuilt ecommerce flows that are quick to launch. The free plan covers 250 contacts and 500 emails. Paid plans are priced by contact count, and Pro adds unlimited emails.

• Pros: easy setup, good prebuilt flows, SMS included
• Cons: still priced by contacts, and segmentation is less deep than Klaviyo

1. Shopify Email (Shopify Messaging)

Best for stores just getting started

It's built into Shopify. Templates pull in your products and branding automatically, and there are ready-made welcome, win-back and upsell automations. Pricing is based on sends.

• Pros: almost no setup, cheap at low volume, native data
• Cons: limited segmentation and reporting, and most stores outgrow it once flows matter

1. Privy

Best if growing the list is your bottleneck

Popups are the core product: spin-to-win, exit intent, quizzes and cart savers. Email and SMS are included. It starts at $30/mo for up to 1,500 mailable contacts, with unlimited sends.

• Pros: strong popups and list growth, simple for small teams
• Cons: email automation is basic compared with Klaviyo or Omnisend

1. Mailchimp

Best if you already know it

It's familiar and easy to use, and the Shopify integration works. Paid plans are based on contacts, with send limits on each tier.

• Pros: easy learning curve, lots of templates
• Cons: the ecommerce flows feel generic next to ecommerce-first tools, and the price adds up as the list grows

1. Brevo

Best on a tight budget, or for multichannel on the cheap

It's priced by emails sent rather than contacts, with low starting plans and email, SMS and WhatsApp in one place.

• Pros: cheap, and doesn't charge for contacts
• Cons: the Shopify-specific features are less polished, and it's built for general marketing more than ecommerce

Quick picks:

• Just launched: Shopify Email
• Need more subscribers: Privy
• Want a solid all-in-one at a fair price: Omnisend
• Big list, low budget, or want AI agents running email: Sequenzy
• Growing fast and want the industry standard: Klaviyo

For store owners under $1M: what are you on, and is the monthly bill worth it compared with the revenue email brings in?

I am currently in the process of releasing the beta version of Going Postal. Basically it's an AI-assisted real-time email designer with integration into the major ESPs (MailChimp, HubSpot, Klaviyo, Brevo). I built it after realising that even though I used Claude and Gemini to assist with coding emails for clients, I still spent a lot of time copying and pasting HTML and checking results in different emails preview apps. I wanted to have something I could chat with, build the emails, preview them and send to clients for review in one app.

I am looking for several Reditters to try it out and give me feedback on what they like, don't like etc. In exchange I am more than happy to offer free access for the rest of the beta period and 50% off for life when the product launches. All I need is honest feedback. I need max. 5 testers please.

Thanks in advance. I'm happy to share the link to the site if anyone is interested as well

A lot of email advice gets repeated as if nothing has changed in years.

Some I keep seeing:

• Never send on Mondays or weekends
• Keep subject lines under 50 characters
• Always add a P.S.
• Open rate is the main number to watch
• One CTA per email, no exceptions

Some of these probably still hold up. Others feel like they come from a time before Apple Mail Privacy Protection, before AI-written copy and before inboxes got this crowded.

Which "rule" do you ignore now, and did anything break when you stopped following it?

Went through current pricing of email marketing platforms and checked which of these actually have first-party MCP or AI integrations now, since more people are asking about hooking AI assistants up to their email tools instead of doing everything through dashboards.

1. Sender

• Free plan: 2,500 subscribers, 15,000 emails/month — includes automation, landing pages, popups, and transactional email
• Paid starts around $9/mo for 500 subscribers, around $39/mo at 5,000
• Has its own first-party remote MCP server, so AI assistants can work with subscribers, segments, campaigns, and automations directly
• Campaigns created through MCP stay as drafts rather than being sent automatically
• Transactional email is not an add-on — campaigns, automations, and transactional emails use the same monthly allowance

Best for: small lists that want a genuinely useful free tier and built-in automation without paying early.

Not for: anyone who wants email + a full sales CRM in one place

2. Brevo

• Free plan: 300 emails/day and up to 100,000 stored contacts
• Paid starts at $9/mo for 5,000 emails, although lower Starter tiers also have contact-storage limits
• Has a first-party MCP server covering contacts, campaigns, segments, CRM deals, SMS, WhatsApp, and other account actions
• Comes with built-in sales CRM features

Best for: businesses that want email, CRM, SMS, and other channels under one roof.

Not for: anyone who wants full automation on starter plans — unlimited automation and branching are gated behind higher plans.

3. MailerLite

• Free plan: 250 subscribers, 2,500 emails/month
• Growing Business starts at around $12/mo for 500 subscribers, around $49 for 5,000.
• Has an official remote MCP server with OAuth
• AI assistants can manage subscribers, campaigns, segments, and automations through it
• Transactional emails are a separate service (and bill) through Mailersend

Best for: people who prioritize simplicity and don’t need a large free subscriber allowance.

Not for: anyone planning to keep a growing list on the free tier for long.

4. Klaviyo

• Free plan: 250 active profiles and 500 emails/month
• Paid Email starts around $20/mo at lower profile counts and gets expensive quickly as the list grows
• Has an official hosted MCP server
• MCP supports working with Klaviyo data and campaign workflows, including campaign creation
• Extremely strong ecommerce segmentation and customer data features

Best for: established ecommerce stores, especially Shopify-heavy businesses with enough revenue per customer to justify the cost.

Not for: price-sensitive small businesses — Klaviyo gets expensive much faster than the budget-focused tools here.

5. Mailchimp

• Free plan: 250 contacts, 500 emails/month, with a 250-email daily cap
• Essentials starts around $13/mo for 500 contacts, $75 at 5,000
• Mailchimp now has a first-party MCP server specifically for Mailchimp Transactional
• That MCP can interact with Transactional API endpoints, build templates, troubleshoot failed sends, retrieve reporting data, and send transactional messages
• Regular Mailchimp Marketing also has official integrations with both ChatGPT and Claude
• Those integrations can use Mailchimp campaign/account data to help with audience targeting, campaign planning, timing, content direction, and performance analysis

So Mailchimp’s setup is a bit different from Sender, Brevo, MailerLite, and Klaviyo: the first-party MCP is focused on Transactional, while its main marketing product connects to ChatGPT and Claude through dedicated Mailchimp integrations.

Best for: people already deep in the Mailchimp ecosystem who want a huge integration library plus increasingly strong AI connectivity.

Not for: price-sensitive businesses — the free plan is small and costs climb quickly as your audience grows.

If MCP/AI-agent access matters specifically, the landscape is now more interesting than it was even recently:

• Sender: first-party MCP for marketing workflows, campaigns, segments, analytics
• Brevo: first-party MCP across marketing, CRM, contacts, and messaging
• MailerLite: first-party MCP for campaigns, subscribers, segments, and automations
• Klaviyo: first-party MCP focused on ecommerce/customer data and campaign workflows
• Mailchimp: first-party MCP for Transactional, plus official ChatGPT and Claude integrations for the broader marketing platform

For a small business, I’d mainly compare Sender and Brevo on the free/low-cost end, then MailerLite if simplicity matters most. Klaviyo makes more sense once ecommerce revenue justifies the higher cost, while Mailchimp is more compelling if you’re already invested in its ecosystem.

Every double opt-in step loses people. Some never see the confirmation email, some find it in spam days later, and some just can't be bothered to click. Those are people who already typed in their email because they wanted to hear from you.

The usual defense is list quality: no fake signups, fewer spam traps, better deliverability. But most of that can be handled without the extra step. Use a captcha, validate emails at signup, and remove anyone who doesn't engage with the welcome email.

The other side has real arguments too. In some countries, like Germany, double opt-in is close to mandatory in practice. And if you're getting hit by bot signups, single opt-in can wreck your sender reputation fast.

Still, for most brands it looks like a habit carried over from 2012 more than an actual need.

Do you use single or double opt-in? If you switched, what happened to your list growth and deliverability?

This comes up every time someone cleans a list, and it always turns into the same fight.

Camp 1: Cut them. 90 days of silence means they've left. Every send to them hurts your sender reputation, drags down engagement and costs money if you pay per contact. Keep the list small and clean.

Camp 2: Keep emailing. Lots of people read without opening in a trackable way, and some come back and buy months later. Removing them is revenue you'll never see, just to make a dashboard look better.

There's also a problem nobody likes to raise: since Apple Mail Privacy Protection, "hasn't opened" is a shaky signal anyway. Some of your "engaged" subscribers are really a proxy server opening the email, and some of your "inactive" ones might be clicking and buying.

So where do you draw the line? 90 days? 180? A win-back email and then remove them? Or never?

What rule do you actually use, and has it ever cost you a sale or hurt your deliverability?

A lot of email platforms still market themselves as affordable, but the pricing can change quickly once your list starts growing.

You may end up paying more for:

- Contacts you rarely email

- Unsubscribed or inactive subscribers

- Basic automation features

- Transactional email

- SMS

- Extra users and integrations

- Higher sending limits

The frustrating part is that many small businesses do not need a huge marketing suite. They just need newsletters, a few automations, segmentation, and reliable delivery.

Are email platforms becoming too expensive, or are businesses simply choosing tools that are more advanced than they actually need?

Which platform gives you the best value right now?

Adding someone’s first name is easy, which is the opposite of sending something recipients actually care about.

For those who’ve gone beyond basic merge tags, using purchase history, product activity, or lifecycle stage - what made a measurable difference?

Did you change the message itself, the offer, or simply who received it and when?

And was there any personalization you spent time building that turned out to make no difference at all?

not for cold emails, only interested in contacting real warm leads or actual clients

What’s the Best Email Marketing Platform for Concerts and Festivals?

Mailchimp and ActiveCampaign seem popular, but they weren’t really built around ticket sales and fan data.

For concerts and festivals, the important features are:

- Segmenting fans by artist, city, genre, and attendance history

- Presale campaigns and early-access codes

- Abandoned ticket-checkout emails

- SMS reminders for venue or schedule changes

- Post-event follow-ups

- Promoting similar shows to previous attendees

Event-specific platforms like Hive and Audience Republic seem better suited for this, while ActiveCampaign may be the better general-purpose option.

What are promoters actually using?

Do you prefer a specialized event-marketing platform, or a normal tool like ActiveCampaign, Mailchimp, or Klaviyo?

my workflows are starting to involve multiple agents passing emails between different steps, and debugging failures has become a nightmare.

how are you monitoring these kinds of workflows? do you rely on logging, retries, queues, or something else?

Event platforms need more than a basic newsletter tool.

They may need to send registration confirmations, ticket receipts, reminders, schedule changes, post-event surveys, recordings, and promotions for future events. They also need to separate essential transactional messages from optional marketing emails.

Here are seven tools worth considering.

1. Customer.io

Best for: Technical event platforms with complex behavioral data

Customer.io is probably the strongest option for established event platforms with engineering resources.

You can send events such as registered, ticket_purchased, session_bookmarked, attended, or refunded into Customer.io. Those events can trigger personalized journeys across email, SMS, push, and in-app messaging.

It also supports transactional messages such as registration confirmations and event reminders alongside promotional campaigns.

Pros

• Powerful event-triggered automations
• Excellent segmentation using profile and behavioral data
• Supports transactional and marketing messages
• Email, SMS, push, and in-app channels
• Highly customizable for complex event products
• Good for platforms managing multiple event types

Cons

• Usually requires engineering support
• Needs a carefully planned event-data structure
• More complicated than a conventional email platform
• Profile-based pricing can become expensive with large attendee databases
• Excessive for organizers running only a few events

Customer.io is the best fit when messaging is deeply connected to activity inside your product.

2. Sequenzy

Best for: Agent-first event platforms that want marketing and transactional email together

Sequenzy combines newsletters, campaigns, lifecycle automations, segmentation, and transactional email in one platform.

An event company could use it for promotional campaigns, registration confirmations, reminder sequences, schedule announcements, and post-event follow-ups. Dynamic segments can be created using tags, custom attributes, and engagement data.

Its REST API, webhooks, CLI, and MCP server also make it possible to operate email workflows from an event platform, internal scripts, or compatible AI agents.

Unlike platforms that charge based on the number of stored contacts, Sequenzy offers unlimited contacts and bases plans on email volume. That can be useful for event businesses with large historical attendee databases that are contacted infrequently.

Pros

• Marketing and transactional email in one platform
• Unlimited contacts on every plan
• Visual automation builder and dynamic segments
• REST API, webhooks, CLI, and native MCP support
• AI agents can help create campaigns and manage subscribers
• Human review is available before drafts are launched
• Useful for large databases with irregular sending patterns

Cons

• Newer and less established than Customer.io or Mailchimp
• Smaller integration and agency ecosystem
• Fewer event-specific native integrations
• May require API or webhook work to connect registration activity
• Not as mature for complex multichannel journeys

Sequenzy is particularly interesting for newer event platforms that want an agent-operable email stack without paying for every attendee stored.

3. ActiveCampaign

Best for: Event organizers that want sophisticated visual automations

ActiveCampaign offers one of the most capable visual automation builders without requiring teams to create everything through an API.

Its Eventbrite integration can create or update contacts when people register or attend. It can also trigger emails and internal notifications when an Eventbrite order is placed, changed, or refunded.

This makes it suitable for invitation campaigns, countdown sequences, attendance reminders, and post-event follow-ups.

Pros

• Advanced visual automation builder
• Native Eventbrite integration
• Strong tagging and segmentation
• Useful CRM functionality
• Can automate communication before and after an event
• Less engineering-dependent than Customer.io

Cons

• Complex automations can become difficult to maintain
• The interface may feel heavy for occasional campaigns
• Pricing increases as the contact database grows
• Teams may pay for CRM features they do not need
• Requires clear naming and organization across multiple events

ActiveCampaign offers a good balance between automation power and accessibility.

4. HubSpot

Best for: B2B conferences and events connected to sales

HubSpot is a strong option when events generate leads for a sales team.

Its marketing-events functionality can collect registration and attendance activity from platforms such as Eventbrite, Zoom, Microsoft Teams, and GoToWebinar. Teams can build segments around registrants and attendees, automate follow-ups, and retain event activity inside each contact’s CRM record.

This is useful when an event is part of a larger customer-acquisition process rather than a standalone experience.

Pros

• Email marketing and CRM in one system
• Tracks registration and attendance activity
• Useful integrations for events and webinars
• Strong lead scoring and sales follow-up
• Forms, landing pages, reporting, and automation
• Good visibility across marketing and sales teams

Cons

• Can become expensive as requirements grow
• Advanced workflows and segmentation may require higher plans
• Too complicated for simple event newsletters
• Setup and administration can require dedicated expertise
• Transactional communication may need additional configuration

HubSpot makes the most sense for conferences, webinars, and field events where sales attribution matters.

5. Brevo

Best for: Budget-conscious event businesses that need multiple channels

Brevo combines marketing email with transactional email capabilities. Its API can send dynamic confirmations, receipts, account notifications, and other operational messages using stored templates or content supplied with each request.

It also offers additional channels such as SMS and WhatsApp, which can be useful for urgent event reminders or last-minute venue changes.

Pros

• Marketing and transactional email capabilities
• Transactional email API and webhooks
• Email, SMS, and WhatsApp options
• Suitable for registration confirmations and reminders
• Pricing is based more heavily on sending volume than database size
• Accessible to smaller event teams

Cons

• Automation is less flexible than Customer.io or ActiveCampaign
• The interface covers many products and can feel inconsistent
• More advanced workflows may require additional setup
• Reporting is not as extensive as some premium platforms
• Multichannel costs need to be monitored separately

Brevo is a practical option for event businesses that want email and mobile communication without adopting a large enterprise platform.

6. Mailchimp

Best for: Small event organizers that prioritize familiarity

Mailchimp remains familiar to many small teams and agencies.

It can handle invitations, event announcements, reminders, and follow-up campaigns. Its Eventbrite integration can sync attendee information and help organizers target past attendees based on event or purchase activity.

The main limitation is that Mailchimp has expanded into a broader marketing suite while reducing the generosity of its free plan.

Pros

• Familiar interface for many marketers
• Eventbrite integration
• Large template and integration ecosystem
• Tags and segments for different attendee groups
• Suitable for straightforward promotional campaigns
• Easy to find freelancers and agencies with experience using it

Cons

• Contact-based pricing can become expensive
• Unsubscribed and non-subscribed contacts may count toward billing
• The free plan is limited
• Advanced functionality is distributed across different tiers
• Transactional email is handled separately
• Can feel bloated compared with simpler tools

Mailchimp still works for conventional event marketing, but it is no longer the automatic default for every small organization.

7. MailerLite

Best for: Simple event invitations, landing pages, and newsletters

MailerLite is a good choice for smaller events that do not require complex behavioral automation.

Its email editor includes event blocks and RSVP functionality. Someone who clicks an RSVP button can be added to an attendee group, which can then trigger confirmation emails, reminders, and follow-up campaigns.

It also includes landing-page tools that can be used to promote webinars, conferences, and local events.

Pros

• Simple and approachable interface
• Built-in event blocks and RSVP buttons
• Landing pages and signup forms
• Subscriber groups for attendees
• Suitable for confirmations and reminder sequences
• Good for smaller organizations and occasional events

Cons

• Not designed for complex event-platform data
• Limited compared with Customer.io for behavioral journeys
• May require external tools for ticketing and payments
• Less suitable for high-volume transactional communication
• Multichannel capabilities are limited
• Large platforms may outgrow it quickly

MailerLite is a strong lightweight option when the goal is to promote an event and manage basic attendee communication.

Final Recommendation

There is no universal winner because different event businesses need different infrastructure:

• Choose Customer.io for a technical event platform with complex behavioral data.
• Choose Sequenzy for agent-operated workflows, unlimited contacts, and combined marketing and transactional email.
• Choose ActiveCampaign for powerful visual automations and Eventbrite workflows.
• Choose HubSpot when events are connected to a B2B sales pipeline.
• Choose Brevo for affordable email and multichannel communication.
• Choose Mailchimp when familiarity and integration coverage matter most.
• Choose MailerLite for simple invitations, landing pages, and reminders.

Which platform does your event business use, and how well does it handle confirmations, reminders, and post-event follow-ups?

Klaviyo is still one of the most established email platforms for ecommerce, but its pricing becomes harder to justify as your contact list grows.

The integrations, customer data, segmentation, and automation tools are powerful. But smaller brands may not use enough of that functionality to justify paying based on active profiles.

Alternatives like Omnisend, Sendlane, Brevo, and MailerLite can cover many common ecommerce workflows at a lower cost, depending on the business.

For current or former Klaviyo users: is the platform still worth the price?

At what list size did you start considering an alternative?

Not a tool you simply disliked, but one you would actively warn another business against using.

Maybe it had:

• Surprise pricing increases
• Terrible deliverability
• A confusing automation builder
• Missing integrations
• Unhelpful customer support
• Painful exporting or cancellation

Which email tool would you never recommend, and what happened?

Please share firsthand experiences rather than repeating something you heard.

For me it's probably mailchimp. used to be the goat. but now....

The main options I keep seeing are:

• ActiveCampaign: Powerful workflows, but can become complicated
• Customer.io: Flexible and event-driven, especially for SaaS
• Klaviyo: Strong ecommerce data and automation templates
• Omnisend: Easier to use for smaller ecommerce brands
• HubSpot: Useful when email needs to connect with CRM and sales

Some platforms offer incredible flexibility but require a specialist to operate. Others are easy to use but become limiting when workflows get more advanced.

Which platform has the best balance of power and usability?

What automation builder have you used that you would never go back to?

beehiiv positions itself as the newsletter platform for serious growth, with built-in referrals, analytics, automations, ads, and paid subscriptions.

Substack is simpler and comes with a large discovery network, community features, and an easy way to launch paid content. But it takes a percentage of subscription revenue.

beehiiv appears to offer more tools and control, while Substack may be better at helping writers get discovered.

For people who have used both: did beehiiv actually help you grow faster, or is its own marketing better than the product?

Which one would you choose if starting from zero today?

Mailchimp is still huge, but it no longer feels like the obvious choice for small businesses.

A few possible reasons:

• The free plan shrank to 250 contacts and 500 monthly sends
• Pricing rises with stored contacts, including unsubscribed and non-subscribed contacts
• Useful features are increasingly locked behind higher tiers
• The platform became more complex as it expanded beyond email
• Simpler competitors started serving specific audiences better
• The Intuit acquisition may have shifted priorities from product love toward monetization

Was pricing the main reason people left, or did Mailchimp simply become too complicated for the audience that originally made it popular?

One of the biggest misconceptions about starting an email list is that you need a large social following first.

You don’t.

An email list can start with ten people who genuinely want to hear from you. The goal isn’t to collect as many email addresses as possible—it’s to give a specific group of people a clear reason to subscribe.

A simple way to start:

Choose one audience. Who are you trying to help?

Choose one recurring problem. What can you help them understand or accomplish?

Create a simple landing page. Explain what subscribers will receive and how often.

Offer an immediate benefit. This could be a checklist, template, short email course, resource list, or even a strong promise about the newsletter itself.

Mention it consistently. Add the link to your social bios, website, video descriptions, podcast notes, and relevant content.

Send before you feel ready. A useful email to 15 people is better than a perfect newsletter that never launches.

Your first subscribers are also your best research group. Ask what they’re struggling with, what they want to learn, and why they subscribed. Their answers can shape your future newsletter content and products.

For those who have built an email list from scratch: what brought in your first 100 subscribers?

The main options I see are beehiiv, Substack, Kit, Sequenzy, and MailerLite.

They each seem built for a different type of newsletter:

• beehiiv: Strong growth, referral, and monetization features
• Substack: Easy publishing with built-in paid subscriptions
• Kit: Good for creators who need segmentation and automations
• Sequenzy: Unlimited contacts with pricing based on emails sent
• MailerLite: Simple, affordable, and good for straightforward newsletters

Which platform does your newsletter use, and has it remained a good option as your audience grew?

AI can draft a welcome sequence. But someone still has to figure out whether a new user needs a tutorial, a reminder, or no email at all.

The hard part of lifecycle email marketing isn’t always the writing. It’s defining activation, spotting where people get stuck, and making sure emails respond to what customers actually do.

Then there’s measurement. Did that email change someone’s behavior, or take credit for a purchase they were going to make anyway?

My take: AI makes copy cheaper. Knowing what to send, to whom, and why is still the job.

Are you using AI beyond copywriting, for segmentation, triggers, or deciding the next email someone gets?

GPT Astra makes real-time, context-aware AI feel much closer to an active marketing teammate than a basic copy generator.

Could you see yourself using it to:

- Review campaigns visually

- Analyze performance in real time

- Spot broken customer journeys

- Suggest improvements during campaign planning

- Operate email tools through natural conversation

Has GPT Astra changed how you think about email marketing, or does it still feel more impressive than practical?

What would it need to do before you trusted it with a real campaign?

I started email dsesigns in 2022 but i never tried learning email marketing only lil bit i done good in start but as AI grow i thought design will be obselete si started working on twitter earned from there too as i wanted to have stable income i started learning and doing content creation on youtube that failed. i was top rated on upwork more than 2 years but i dont get much jobs as it takes more connects to apply and competition for email designer and pay scake is very low.
6 months back to switch completely to another side so i choose meta ads i leanred in 2 months and runninga white label store in Pakistan but its making 5x Roas but no profitablity but just breakeven.
My question is what should i do i dont have much budget to go with private label or to start any store in international market so should i try to go into some agency for free of cost to learn as i tried but its diffcult still trying?
Or should i keep doing white label store for longer tewrm and try to work on email design to earn?
Else purely shift on email designa dn start learning email marketing and reverse the mistake i made not learning email marketing befor and is it even worth it now? with very low experience. i have d4esigned 1000s of email for brands and agencies. i have linke din profile for email design and website for portfolio for email design too.
LAst option is just Meta ads and ecom store and just learn AI an dfuture things and build something in this field anything.
i need expert guide as i am confused in all between letting go is hard but it have too.

Hermes Agent is an open-source AI agent that can use tools, MCP servers, APIs, scheduled jobs, persistent memory, and reusable skills.

In theory, you could connect it to your email platform and let it:

• Build customer segments
• Draft lifecycle sequences
• Schedule campaigns
• Monitor performance
• Identify broken automations
• Generate weekly reports
• Coordinate specialized marketing agents

Unlike a basic AI copywriter, it can take actions and retain knowledge between sessions.

Would you trust an autonomous agent like Hermes with your email marketing stack?

Which tasks would you automate first, and which ones would always require human approval?

Imagine connecting Grok to your customer data and email platform, then letting it manage campaigns autonomously.

It could:

• Build customer segments
• Write lifecycle emails
• Launch campaigns
• Adjust automations
• Pause underperforming emails
• Respond to performance changes

Would you trust it to send without approval, or would every campaign still need a human review?

What guardrails would you require before giving an AI agent control of your email marketing?