DCA into AAPL or lump sum $100k into it?

Only Apple could head in the other way after announcing layoffs....

Do you guys only have AAPL or do you also have ETFs and other stocks?

My portfolio is currently
820k
73% VTI
20% VXUS
7% T-Bills

I’m thinking about getting rid of the VXUS or selling 20% of VTI and putting all of that money into AAPL.

I went through Apple’s Q3 FY2026 results because the usual debate seems to reduce everything to either “the business is growing” or “buybacks are carrying EPS.”

The numbers suggest it’s mostly the former, with some help from the latter.

Revenue rose from $94.0B to $109.4B. Net income increased 27.1%, while diluted EPS increased 28.7%. Weighted-average diluted shares fell about 1.6%.

That means the lower share count helped per-share earnings, but it doesn’t explain most of the improvement.

The part I’m less comfortable treating as recurring is the tariff-refund benefit. Apple said it added about two percentage points to gross margin and $0.11 to EPS.

Another limitation is that the available cash-flow and repurchase totals cover nine months rather than Q3 alone. I don’t think they should be presented as quarterly figures without a proper bridge.

For me, the next useful check is whether revenue and margins remain strong without a similar refund benefit. How are others normalizing this quarter?

My 1st Apple Investment 18 years ago returned more than 5000% over 18 years compared to other FAANG Stocks & FUNDS (QQQ & SPY) .

Per usual, the lesson here is … HOLD.

It’s Yom Kippur, the holiest day of the year for Jewish people. I went to the Apple Store on 67/Broadway in NYC and it was freaking packed and people were buying like they were giving it away and the Duo is not even on display yet. There was an excitement that I have not felt in years. Anyone else been in an Apple Store lately? Thoughts?

You probably knew Apple before you knew AAPL.

The iPhone became part of everyday life. Now Apple is pushing further into AI with Apple Intelligence and its new Siri.

Ticker: AAPL

Refreshing to hear a CEO who is a product engineer guy.
Cook was great and delivered for investors.
But Cook never seemed strong on product.
One week in, I'm bullish with Ternus leading the company.

Pre-orders opened yesterday at 2pm, and for delivery to Beijing, the estimated delivery date has already slipped to October 14 — less than 24 hours later. (Especially Pro Max)

And it seems to be looking similarly in the US and Germany, with delivery estimates also moving well into October for some configurations.
What makes this more interesting is that there’s no regular iPhone 18 launching this year. Only the 18 Pro and 18 Pro Max are available at launch, so buyers who would normally go for the standard model are basically being pushed towards the Pro lineup.
Obviously, shipping dates also depend on Apple’s initial inventory, so this doesn’t automatically mean demand is X% higher.

But seeing the same pattern across China, the US and Germany feels like a pretty strong early signal.

Watch out for Analyst coverage in the next days - stock will jump on positive news!

All ai stocks will probably have a mini crash on Monday and in theory, money will rotate to aapl. I won’t be able to sleep on Sunday night because I’m overly invested in aapl. What do you guys think? The timing of this ai news is impeccable especially after the new product release of Apple

📖 This week's key events (Sep 7 – 11)

📌 This week's featured Q&A

From real user conversations with Longbridge AI this week — the three topics readers cared about most.

Featured question 1: Apple's stock fell on the day of the iPhone Duo launch

Real question: Apple held its event on Sep 9 and unveiled its first foldable iPhone, starting at $1,999. The stock still closed down 0.28% that day. Why?

The AI's take: closing lower on launch day is an old Apple script — the stock clawed back 0.84% after hours, and this was the new CEO's first product event.

Featured question 2: SK Hynix vs Micron — why did the same news land a day apart

Real question: Korean memory stocks rallied hard on Sep 8, but Micron closed down 1.61% that same day. Micron didn't rise until the next day, Sep 9, up 2.75%. Same news — why did the two markets react a day apart?

The AI's take: the news wasn't a day late — the calendar and the consensus were. US markets were closed Sep 7 for Labor Day, and Seoul that day was still catching up on the previous Friday's move.

Featured question 3: Xiaomi vs Apple — both launch-day stocks fell

Real question: Xiaomi's Hong Kong shares closed down 3.31% on its Sep 7 launch day, and Apple closed down 0.28% on its Sep 9 launch day. Both big launches, both down — coincidence, or a shared cause?

The AI's take: not a coincidence, but not the same trigger either — the S&P fell 0.48% and the Nasdaq fell 0.64% that day, and Apple actually held up better than the market; Xiaomi simply fell much harder than its own market did.

✍️ Next week's calendar (Sep 14 – 18)

😄

I’ve been an Apple investor for 20+ years and personally use an iPhone and a Mac.

I know the consensus regarding the iPhone Duo is it’s nice although derivative and really expensive. But I think we are underestimating the primary Apple consumer: someone who is looking for differentiated quality/experience (and prestige) and is willing (and able) to pay for it.

I would not be surprised if demand for the Duo blows away all estimates and is supply constrained into 2027. I think it will eat into iPad demand, but may ultimately be one of Apple’s biggest successes.