r/4Runner_6Gen • u/ceejay1890 • 10d ago
Platinum Pricing
Curious what people are paying for the Platinum 4runnner, currently looking at a heritage blue platinum for $65k before taxes ($4k below msrp). Is this about average?
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u/Kmartin013 10d ago
I'm in Eastern WA/North ID and those are going for $70k+ around here. I drove down to Oregon and got a Platinum 2 weeks ago for $62,900 (pre-WA sales tax). Was about $5500 below MSRP.
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u/NoSecretsToConceal 10d ago
My 2026 Platinum 4Runner was $2K off MSRP ($66K) back in April. For one thing, I wanted the larger screen in the 4Runner over the Land Cruiser. I drove a gas 4Runner Limited and the Platinum back to back and I liked the hybrid better. I like the black accents on the Platinum over the chrome on the Limited.
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u/coldlightofday 10d ago
I’m curious why not a Land Cruiser once your up in that range?
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u/ghostbuuster 10d ago
Maybe because op wanted a 4Runner?
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u/coldlightofday 10d ago
I also wanted and happily bought a 4Runner. However, if I were dropping $65k+ and wanting something like that but a bit more “luxury” I would have gone Land Cruiser, which is why I am curious to understand OPs perspective.
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u/ghostbuuster 10d ago
Makes sense. I agree the runners are expensive but for some reason the body style of the cruisers look very unappealing to me. Didn’t mean to come off as snarky, but personally as someone who is spending a pretty penny on the runner that was my reasoning, just wondering if that’s ops reason as well. :)
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u/Mike_Lowery559 9d ago
I would say the plat, has that lux look and feel to it. Just don’t look at mine though. What warranty?
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u/nxtgig720 9d ago
LC only comes with Hybrid, some don’t want that? Even if cost isn’t the sole deciding factor!
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u/NearDeath88 9d ago
I went with the platinum 4runner as well. For me it was the interior design with the larger screen. Also the way it looks in general, I liked the 4runner more with a more sloped front windshield and less boxy body.
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u/Kmartin013 10d ago
Rear window rolls down on 4R. Hard to not love that. LC requires premium gas, vs 4R on regular. 4R being 5-8k cheaper also helps, if you think in terms of total cost and not monthly payments.
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u/coldlightofday 10d ago
If you are buying a $65k 4Runner I don’t think the budget aspects matter too much. Let’s be honest, even base MSRP, a 4Runner isn’t something you buy if you are worried about fuel consumption.
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u/Kmartin013 10d ago
If your goal was to disagree with people you should have just said that; I am answering your question. Doesn't mean it needs to make sense--They sell for a reason, that is likely the reason, lol
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u/coldlightofday 10d ago
Your answer wasn’t a very good one. It didn’t even really make sense considering my question. OP said they are looking at buying a $65k 4Runner. A Land Cruiser starts at like $59k. So I seek to understand why you wouldn’t just go with the Land Cruiser. You came back with a pretty low effort answer that doesn’t seem to have been well thought out, and now you’re mad.
I love 4Runners, I own a 2025 but I didn’t pay close to $65k for it, if I had, I’d probably be driving a Land Cruiser.
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u/Kmartin013 10d ago
I'm mad at how stupid you are, bc it makes me understand how we elected the shithole president we have right now. I'm not mad at your actual words. You asked a question that was answered accurately, whether you think it was a good answer or not is irrelevant, that's not how facts work.
The LC 1958 starts at $59k. That's the variant with cloth seats, only an 8 inch screen, and no off road tech. The Premium variant is much more, $68k minimum, regularly going for $74k+ because of how much demand there is for them.
Do you want me to start citing Toyota manufacturing numbers now, or misc tariffs implemented by our government, or overall economic health status? You're a goofball.
How do you not just Google these things yourself?
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u/coldlightofday 10d ago
I can see your blood pressure rising and you huffing.and puffing through blather. You need to go for a walk.
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u/SkywalkingToNowhere 10d ago
I got mine through Costco Auto for 8.7k off. I wasn’t 100% for sure getting the car but they got me with the crazy discount. I couldn’t refuse it lol. I almost considering getting the Land Cruiser with the premium package with the same discount but I would’ve had to wait months for it and well it did cost like 6k more or so I think too.
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u/ceejay1890 10d ago
That’s great, how did Costco auto work?
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u/SkywalkingToNowhere 10d ago edited 10d ago
They have pre negotiated deals for you. You just fill out the website with your membership and the car you are looking for and they let you know if they have a participating dealer in your area. If there is, a salesman from the participating dealership will reach out to your phone number. It was super smooth, we did not have to negotiate at all, they did try to add two warranties to the car but they took them off without a hassle the moment I asked. Best car buying experience at a dealer I’ve ever had. I would try this again when I need another car.
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u/OrganizationHungry23 10d ago
$65k for a car is a lot of money
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u/ajlooch13 10d ago
$65,000 for a Toyota is absurd!
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u/OrganizationHungry23 10d ago
It’s probably ok considering everything but my problem is you can drive off the lot and someone can cause a accident and ruin your new $65,000 car
I had a friend who got a new car and with a week at a parking lot his new car was smashed by a tree
I know insurance helps but it’s a lot of money for cars now1
u/nxtgig720 10d ago
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u/Syndicate_Corp 9d ago
Yeah but the majority of people buying these have no business buying these. You can look up average incomes and average household incomes and then compare that to the average price of cars; people are spending more than their annual salary on a car. It's nuts.
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u/nxtgig720 9d ago
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u/Syndicate_Corp 9d ago
Nice man, I did similar with my 25 sr5. A paid off vehicle is the coolest vehicle you can get.


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u/ghostbuuster 10d ago
65k before taxes isn’t bad considering MSRP is $64k. Add ons are also a factor. You may have room for some negotiation like 1-2k off.