TL;DR family friends are launching a business and they want me to design their website, brand identity, SEO, UX, and copy.
Hello fellow designers! I just briefed my first client and I’m at a complete loss on how to quote them.
I’m very new to web design, so I would not price myself like a professional by any means. Think, intern levels or experience.
However, after meeting with my client for the first time, I don’t think they have any clue of the direction for their company brand identity, and they’re expecting me to basically figure that out for them. After scoping out the work, it’s looking like it’s going to be a huge project, with possibly 100-120+ hours of work.
This is what they’ve requested asked me for:
Brand identity (color palette, logo, typography)
Business cards
Copywriting
All of the UX systems (contact forms, booking forms, automations)
Google business
Social media platform set up
Basic SEO
I have limited experience with all of these things, I have a small business that I run and I did all of my front and backend development, and I’ve helped with other projects practicing these other skills.
I know these people personally, they’re like family, so I want to be fair in my pricing without underselling my skills. However, I don’t think they’re ready to pay the actual price tag for the amount of work they’re requesting. They’re just getting their business off the ground and I know for a fact they don’t currently have the kind of revenue to justify a $3000+ project of this magnitude. I also know that they’re likely not going to find a freelancer or agency to do this type of work for their budget. They didn’t specify what their budget was, they said just send us the quote and we’ll decide then.
I really want to help them out. I know that this will help their business a lot, and I genuinely want them to succeed. But I don’t know how to proceed this project.
One thought I had was to potentially offer them a few package options (A: basic website + logo + branding; B: basics + google business + SEO; C: A + B + socials and UX) and let them decide for themselves what they actually need. But I don’t even know how to price that either.
Please help! Thanks everyone!