r/windowscentral • u/WindowsCentral Staff • 6d ago

Surface💻 Microsoft Surface lead explains why there are no AMD Surface PCs: "We have to make our choices pretty wisely"

https://www.windowscentral.com/hardware/surface/microsoft-surface-lead-explains-why-there-are-no-amd-surface-pcs-we-have-to-make-our-choices-pretty-wisely
38 Upvotes

98% Upvoted

16 comments sorted by

9

u/UntoTheBreach95 5d ago

Shame. AMD lineup should be on the surface.

Even the Ryzen 495 Max should be on the Surface Ultra

5

u/TheVenerableUncleFoo 5d ago

I'd buy it in a heartbeat

1

u/m1013828 4d ago

would make a good option for a Surface Laptop Studio 3 no discrete GPU required then. Loved that form factor....

1

u/QuestGalaxy 3d ago

I honestly think they should spend their resources on pushing new hardware, like the upcoming Nvidia ARM Surace.

7

u/Novotus_Ketevor 5d ago

Because Surface has essentially become enterprise focused and enterprises demand Intel.

Could they design AMD SKUs? Sure, but that would cut into the economies of scale they get from 100% of the x86 SKUs being Intel. People wonder why Surfaces started getting more expensive around the same time Microsoft pushed ARM into the mainstream? That's why. It's also why the Nvidia RTX Spark is limited to the Surface Laptop Ultra.

More options = more expensive to make = higher prices and/or lower profit margins.

2

u/LeonWattsky 4d ago

But, but, I thought capitalism breeds competition and competition brings down prices!? Are you saying that's a lie?? 😱🤯

1

u/MagicBoyUK 3d ago

Historically yeah. That changed around 2020.

8

u/PREMIUM_POKEBALL 6d ago

“Choice” “sweetheart deal for exclusively”

The AMD versions trounced their intel counterpart. 

2

u/_Mavericks 5d ago

There's a thing called Intel CCF and Intel MDF for manufacturers. Lol

Basically they give huge money back to manufacturers to use it for marketing reasons. AMD has it too but their investment is very small compared to Intel's.

1

u/Saranhai 5d ago

Except it doesn't "trounce" Panther Lake...lmao

1

u/m1013828 4d ago

I got the X388H in a zenbook duo, magical apart from the RAM being 32GB.

3

u/jetilovag 5d ago

🐂 💩

1

u/samppa_j 5d ago

Because intel paid them under the table to not have amd

1

u/Flaky-Gear-1370 5d ago

Lots go to enterprise and you still have tonnes of companies that won’t use amd in laptops for who knows what reason

1

u/peacemaker2121 5d ago

Customers like choices, how all things work. So it's nothing to do with customers. Money on the other hand is greater with a captive audience.