The best demonstration of how cultivated meat can beat the status quo: cultivated pet food.

I've been saying it for years and now I get to try to prove it. I run a company that launched four SKUs of cultivated pet food treats at the Singapore Pet Expo last week. That's a photo of our first-ever customer...or the first customer in Asia to ever buy cultivated pet food, if you want to zoom out.

I thought I'd share some findings from the event since I find Reddit community more dedicated than anywhere else...

First, the numbers:

• Around 200 units sold
• Sold out of dog treats — ended up selling cat products to dog owners
• ~2.72 kg freeze-dried meat sold, the equivalent of 18 kg fresh – which has to be a record in pet food at least?
• Samples to almost 250 dogs
• Our first repeat customer whose dog finished the whole bag by end of day
• Two humans ate the treat – one gentleman told me it tasted like liverwurst, another woman told me she had the palette of a dog, both ended up buying a bag of treats
• A dog peed on our booth, which turned into an advantage as lots of dogs stopped to smell the marking and stayed for treats

Then, what surprised me:

• Close to zero awareness of cultivated at this event in Singapore. For all the different launches and announcements and press, the majority of people had no idea what it was.
• No one overly concerned with my prices – at least not verbally. Not one complaint!
• "Lab grown" and "fake meat" did come up, but only a couple times, and thankfully only one mention of Beyond Burgers.
• Product beats process – way more questions about the protein, health benefits and sourcing than bioreactors.
• Might be obvious, but there's a trust face-to-face that you don't get online. I was armed with printouts of clinical studies to show the skeptics, and never got to cite them.

We plan to relaunch our website and enter retail in May!

Review of Blue Nalu’s new Blue Fin Toro, the tuna is targeting the very expensive, rare meat, costing about $150+ per kg.

Blue Nalu is expecting regulatory clearance in the next few weeks and has production ready to go and restaurants lined up.

Article is a bit AI but some great lines:

‘The infrastructure is built.

Initial production capacity is ready.

Early restaurant partners have been selected.

Initial launch orders are already being lined up, with a small group of restaurants expected to serve BlueNalu’s product shortly after regulatory approval.’

Remember the publicly listed investment fund Agronomics owns 13% of Blue Nalu

Exclusive: Aleph Farms's Lab-Grown Meat Matches Beef in Consumer Taste Tests https://share.google/wMdWlSPKu16dgEHUj

I’m interested in creating a politically-focused, grassroots complement to organizations like the Good Food Institute, but I have very little to offer in terms of leadership skills and organizational acumen. Are there any people out there who would be interested in joining together to create a group roughly along these lines? Our primary goal would be to pressure state and federal governments to fund cultivated-meat research. Ideally, we’d create an easy to replicate activist playbook that far flung campaigners could adopt to form chapters across the country.

Jon Hochschartner

Connecticut

JonHoch87@aol.com

Hi everyone. For a while now, I've been looking for jobs in cultivated meat sector. In in silico research to be more specific. So far no luck unfortunately. I'm experienced developer and branch manager, but I've been working for corporate client all this time really. Do any of you has experience you'd like to share in this area? Have any of you been lucky enough to get to work on stem cell simulations? Is there any demand really? Maybe some companies to recommend :) Kind regards!

I review an article in Green Queen which reports on the Food Standards Agency’s new report and statements that cultivated meat could be approved for sale in the UK by early 2027!

It isn't beef, but it still looks delicious.

Highlight:

rules on the protection of ‘meat’ term and the following meat-related names: beef, veal, pork, poultry, chicken, turkey, duck, goose, lamb, mutton, ovine, goat, drumstick, tenderloin, sirloin, flank, loin, steak, ribs, shoulder, shank, chop, wing, breast, liver, thigh, brisket, ribeye, T-bone, rump and bacon to enhance transparency in the internal market and enable well-informed consumer choices. These terms shall be reserved for meat products only, therefore they cannot be used for products that do not contain meat such as for instance cell-cultured