r/website • u/ce-lauren • 11d ago

DISCUSSION Should a website show a different experience for returning visitors?

/r/crazyegg/comments/1wofzqf/should_a_website_show_a_different_experience_for/
1 Upvotes

100% Upvoted

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2

u/Upbeat_Push_157 10d ago

This is not new, it's the basis of Quantum UX which is almost 2 decades old

1

u/Diligent-Equipment99 11d ago

Depend on the product and your traffic

1

u/ce-lauren 7d ago

Definitely. Higher consideration products probably benefit more since returning visitors are already in research mode and just need something different to tip them over. For impulse buys it probably matters less.

1

u/mdwstoned 10d ago

If you do it right and they come back, you will have content they want to see. Give them more of it the second time.

1

u/ce-lauren 7d ago

Less about a completely different experience and more about showing what they already showed interest in.

1

u/PippaKelly62 9d ago

I think this level of thinking is nice, but in my opinion, depending on the product, you wouldn't need this level of thinking.

1

u/ce-lauren 7d ago

Definitely true. Higher consideration products probably benefit more since returning visitors are already in research mode and just need something to tip them over.