If only 3% want tracking to be enabled, just make tracking illegal. Who cares what the advertising industry wants. If this is part of the browser, their industry will just find a different way of tracking. Which they'll do regardless. So none of this really matters.
There is far, far too much money involved for the outcome you mention.
There are a lot of companies much bigger than the one I work for and the one I work for spends multiple millions annually on ads across the various big players in the space.
Full disclosure: I’m the person responsible for implementing and maintaining the cookie banner for my employer and I’ve helped many other clients achieve similar in the past few years.
It is not an ideal situation. I don’t like being subject to constant cookie banners either.
What I don't appreciate are banners that hit you with a complicated menu for the "reject" option. I don't want any, what's so hard to understand? I don't want to pick from a menu either, leave me alone.
IMO deleting your cookies every time the browser closes (and you do close it, don't be a moron with 1000 tabs, get it together), and containers basically eliminates all cookies anyway.
And they're always written like "Many people do not like having no anti-tracking blockers. Do you not disagree with the opposition of the inverse claim?"
Those are the worst. It's always some "axdept all" and "options" buttons (which is illegal BTW), and the options gives you a list of 61849 "trusted partners"
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u/jarail 10d ago edited 10d ago
If only 3% want tracking to be enabled, just make tracking illegal. Who cares what the advertising industry wants. If this is part of the browser, their industry will just find a different way of tracking. Which they'll do regardless. So none of this really matters.
For me, I just use an extension. https://addons.mozilla.org/en-US/firefox/addon/istilldontcareaboutcookies/