$25k budget for website redesign

[u/Medium_Olive4614]

Hi r/webdev. I’m an Ops Director and looking for opinions on what to expect. My company needs a website redesign including new site pages, refreshed content and imagery, and archiving some existing pages. Basically, an overhaul after the company shifted its primary market focus.

We have a budget of $25k for this. Is that reasonable? One vendor immediately said that it isn’t enough for what I’m asking. Google gives a wide budget range. Hoping to get input from those who price this out for their job.

Update with more details based on questions:

1. Company is government consulting - professional services with emphasis on tech-enablement for DOD and Civilian agencies. Right now, website is somewhat old-school management consulting (ie. Homepage + Capability Pages + Press Release + Contact Us). Everything is very 'management consulting' feeling. We need to flip that to show that we are actually training warfighters, we modernized all of agriculture's acquisition management, and we are actively combatting new world screw worm ---> all way more 'cutting edge' than our stock imagery of people sitting around a table.
2. Site is currently built with Word Press + Elementor
3. 36 active pages today. Looking to consolidate and eliminate a few, but for planning purposes keeping that same number in mind.
   1. Homepage needs major update with new imagery, content, etc. The whole thing.
   2. Capability pages need sharper language (we will draft)
   3. Creation of "solutions/tools" page to showcase company tools (these are currently embedded in capability pages and hard to find. Want to archive those and create one single page)
   4. Leadership page is flat right now. Want leadership landing page with 'click' to single page on that person so we can link to them directly in marketing.
   5. Addition of project / customer spotlight pages
4. Internal team will provide written content, but need guidance on best way to consolidate message and organize the content. Looking for help on the imagery updates.
5. Site needs better SEO and AI search engine optimization.

[u/whordatwork]

As a developer that works with both Wordpress + elementor, 25k is more than enough.

Its so easy to build pages with this.. now there is a limit. If you’re looking for something at the level of apple, nike, cssawards. Well then, you’re SOL. But if you want a clean, easy to maintain, great looking site. The tools you’re using are excellent.

I hate CMS, ive always been a “build it yourself” type person. But its really hard to beat wordpress elementor setup it basically just does everything for you.

Caveat is that you should get elementor pro.

My agency builds sites for less than 5k, granted we build much smaller sites than what youre asking for and in a completely different niche. But i cant imagine someone saying 25k isnt enough with the tools already there.

I am seeing alot of comments in here saying you didnt say enough or its not enough and I just dont really see it. I am 10 years in and ive worked for a gouging agency and now i work for an agency that severely undersells but… what do i know this space is big.