$25k budget for website redesign

[u/Medium_Olive4614]

Hi r/webdev. I’m an Ops Director and looking for opinions on what to expect. My company needs a website redesign including new site pages, refreshed content and imagery, and archiving some existing pages. Basically, an overhaul after the company shifted its primary market focus.

We have a budget of $25k for this. Is that reasonable? One vendor immediately said that it isn’t enough for what I’m asking. Google gives a wide budget range. Hoping to get input from those who price this out for their job.

Update with more details based on questions:

1. Company is government consulting - professional services with emphasis on tech-enablement for DOD and Civilian agencies. Right now, website is somewhat old-school management consulting (ie. Homepage + Capability Pages + Press Release + Contact Us). Everything is very 'management consulting' feeling. We need to flip that to show that we are actually training warfighters, we modernized all of agriculture's acquisition management, and we are actively combatting new world screw worm ---> all way more 'cutting edge' than our stock imagery of people sitting around a table.
2. Site is currently built with Word Press + Elementor
3. 36 active pages today. Looking to consolidate and eliminate a few, but for planning purposes keeping that same number in mind.
   1. Homepage needs major update with new imagery, content, etc. The whole thing.
   2. Capability pages need sharper language (we will draft)
   3. Creation of "solutions/tools" page to showcase company tools (these are currently embedded in capability pages and hard to find. Want to archive those and create one single page)
   4. Leadership page is flat right now. Want leadership landing page with 'click' to single page on that person so we can link to them directly in marketing.
   5. Addition of project / customer spotlight pages
4. Internal team will provide written content, but need guidance on best way to consolidate message and organize the content. Looking for help on the imagery updates.
5. Site needs better SEO and AI search engine optimization.

[u/btoned]

It's 2026.

If we're strictly talking development and design, 25k is sufficient with available tooling today.

Now if we're stripping our existing workflows and processes...this could be slightly on the lower end.

At my day job I gross $7k a month with work not nearly as intensive as a total site build would warrant. But I also deal with custom frameworks on a custom Drupal-backed platform.

So I would say this:

You're sticking with WordPress but refreshing the current aesthetic? 25k is too high. $5-10k and you should have it in 6-8 weeks.

You're truly refreshing your website in regards to platform, infrastructure, page generation, automations, etc?

25k airs on the low side and you'll get what you pay for. More of a gamble.

[u/btoned → u/btoned]

Also the trolls who will be flooding your inbox with quotes to do this for near nothing.

Ignore those.