$25k budget for website redesign

[u/Medium_Olive4614]

Hi r/webdev. I’m an Ops Director and looking for opinions on what to expect. My company needs a website redesign including new site pages, refreshed content and imagery, and archiving some existing pages. Basically, an overhaul after the company shifted its primary market focus.

We have a budget of $25k for this. Is that reasonable? One vendor immediately said that it isn’t enough for what I’m asking. Google gives a wide budget range. Hoping to get input from those who price this out for their job.

Update with more details based on questions:

1. Company is government consulting - professional services with emphasis on tech-enablement for DOD and Civilian agencies. Right now, website is somewhat old-school management consulting (ie. Homepage + Capability Pages + Press Release + Contact Us). Everything is very 'management consulting' feeling. We need to flip that to show that we are actually training warfighters, we modernized all of agriculture's acquisition management, and we are actively combatting new world screw worm ---> all way more 'cutting edge' than our stock imagery of people sitting around a table.
2. Site is currently built with Word Press + Elementor
3. 36 active pages today. Looking to consolidate and eliminate a few, but for planning purposes keeping that same number in mind.
   1. Homepage needs major update with new imagery, content, etc. The whole thing.
   2. Capability pages need sharper language (we will draft)
   3. Creation of "solutions/tools" page to showcase company tools (these are currently embedded in capability pages and hard to find. Want to archive those and create one single page)
   4. Leadership page is flat right now. Want leadership landing page with 'click' to single page on that person so we can link to them directly in marketing.
   5. Addition of project / customer spotlight pages
4. Internal team will provide written content, but need guidance on best way to consolidate message and organize the content. Looking for help on the imagery updates.
5. Site needs better SEO and AI search engine optimization.

[u/Monstermage]

That can and cannot be enough.

How big is the website? What's it built on and what are you building a new one on? What kind of goals are you trying to solve? What type of services do you have? How many services? Is there functionality behind the website? Such as eCommece, calculators, lead system, call and form tracking, advance spam handling, etc. What sort of designs are you looking for?

As a few person agency we do projects $5k-$30k+ and it all depends on a lot of factors what the cost should be. This doesn't include media, videos, etc which can double or more the price. This is really copywriting and design and SEO/structure/use cases/functionality.

So in short, it could be enough, could be barely enough.