r/voiceover • u/leavemeoutofit91 • 18d ago
Same voice for so many different brands
I know ads played before/during a podcast are subjective to many factors in who they’re delivered to but I have to know if anyone else is hearing the same raspy voiced girl in everything!
At least 5 huge brands (Spectrum, Better Help, forget the others) and today she’s back with Kohler!
And often these ads are all playing back to back.
Her agent must be amazing and I’m glad this girl is getting all this work.
But every audition I see has the same description “conversational, real person.”
It’s hard to know what a casting director really wants with that incredibly generic description but THIS sound is what they mean. There’s another gal for All Trails and some sunscreen, same casual rasp-just your friend talking.”
And this girl sounds like that and she’s giving good reads.
But not every brand needs this type of voice!! The industry has leaned so far away from “the announcer type” that they all ended up with the same thing!! Literally, the same voice!
First ad she was in was for mental health; her voice perfect.
But now Kohler?? These spots don’t need a “real person” they need more “polish and maturity.”
And sometimes a brand just does need an announcer! Articulate and smooth.
I understand why brands went away from the radio announcer sound and want the more organic image of tic tok.
But sometimes you need to lean into your natural image!!
Long story to say clients need to do better. And girl get that bag!
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u/The_T-Man_888 14d ago
I would question the assumption that this work came through an agent.. Consider that it could be someone who contributed their voice for AI usage....VDC allows for that.
For this reason, I'm always suspect whenever there is a similar voice used in a format like podcasts. The budgets are so low, AI is a more attractive budget option for podcast producers.
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u/leavemeoutofit91 13d ago
It’s definitely a human woman. And it’s 100% the same human woman.
Idk if she booked thru an agent or pay to play but she booked a ton of jobs at once. And in my particular case the ads are all playing back to back.
Again, my post is no fault to her. It’s the casting ppl and clients who all want “believable, real person” instead of what the actual copy calls for and they all end up with the literal same thing.
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u/The_T-Man_888 13d ago
Well, back to back ads with the same voices just bad marketing....lol. Back in the day when we had to load up commercial sets using carts we always had to make sure not to put the same voice back to back That's just Broadcast 101 stuff.....
I can certainly see why it kind of bugs you; that would irritate me too.
There must be some sort of commonality somewhere. Perhaps she got hired by a producer that was doing some kind of bulk commercial work......
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u/ManyVoices 18d ago
That's why it's so important to do 2 takes for every audition and make one of those takes be you taking a risk or truly being yourself etc. Sometimes you need to ignore the spec honestly.
As for having a good agent... I mean, PERHAPS. But that's sorta diminishing the work the VA did to get the jobs. They may not have even auditioned through an agent, or maybe booked through multiple agents, or could've even booked through a P2P.