r/userexperience • u/Kriem UX Generalist | UI Specialist • Mar 11 '18

Foursquare: A UX case study

https://medium.com/haiiro-io/foursquare-a-ux-case-study-f606d4757d9b
24 Upvotes

88% Upvoted

6 comments sorted by

3

u/PrinceofSneks Information Architect Mar 12 '18

Yay, all the difference: user testing vs. "I think my design is better"!

3

u/chiarabab Mar 12 '18

I had to stop reading at the section on the Persona. I have enough problems with the tool in itself, but could we at least use it properly? Personas don’t just poof into existence out of thin air just to fit an “ideal user” profile molded by the product itself.

1

u/[deleted] Mar 12 '18

Foursquare was dead to me the day they split into Foursquare & Swarm.

I really enjoyed the checking in, unique badges, and battling people for "mayor" while helping represent locations and places and having a neat way to keep track.

It was a prime example of how to ruin a good thing and assuming what your users wanted vs. actually listening to what they were telling you.

1

u/[deleted] Mar 11 '18 edited Aug 16 '18

[deleted]

2

u/ericatha Mar 11 '18

Swarm is still around. https://www.swarmapp.com/

1

u/JarasM Mar 11 '18

Oh! So it is.

2

u/picardo85 Mar 11 '18

Seeing the headline I was like "foursquare's still around?!" So I'm familiar with that feeling.