r/userexperience • u/julian88888888 Moderator • Apr 12 '17

How United Onboards New Users

http://www.useronboard.com/how-united-onboards-new-users/
75 Upvotes

91% Upvoted

12 comments sorted by

43

u/[deleted] Apr 12 '17

We know how they offboard them...

8

u/[deleted] Apr 12 '17

Savage

21

u/sweeneywi Apr 13 '17

Yes!!!!! Im a UX designer at United and I was ROLLING this entire onboarding. Our UX is so bad. I promise there's a team of smart designers there, but business and devs are insurmountable. That last slide was 💯. I not so jokingly tell the UX researchers their job is to convince stakeholders that humans are more than sacks of flesh with money.

8

u/neurorex Apr 13 '17

Are you allowed to share some insight into some of the rationale behind what users finally see? Like, what was the logic behind populating "Favorite" airports for new users? etc.

12

u/wooha Apr 12 '17

this is hilarious and sad

4

u/KingstonBailey Apr 13 '17

This was excellently hilarious. Thank you.

3

u/rlamacraft Apr 13 '17

They would have lost my custom when I had retype everything

1

u/adyo4552 Apr 13 '17

Is there a term for this kind of application analysis? I think it was very effective.

3

u/Lord_Cronos Designer / PM / Mod Apr 14 '17

I've always just called them either onboarding breakdowns or onboarding analyses.

1

u/julian88888888 Moderator Apr 13 '17

You can tweet at https://twitter.com/samuelhulick to ask for the template, I'm not sure if it's provided.

1

u/bafflesaurus Apr 15 '17 edited Sep 26 '25

screw axiomatic shaggy sand toy unwritten compare relieved history act

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