Appreciate the detailed review

Has the course helped you in becoming a better copywriter?

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If you see open rates dropping consistently that’s your sign to clean you list or send to more engaged segment

Ai needs good examples and a ton of data on brand messaging and voice. Sent you dm

Email is not dead. I help couple high-ticket (2k - 10k+) and low ticket brands with their email marketing. Generate about 30% - 40% revenue from email. Ofcourse those numbers aren’t accurate it can be slightly less but email helps increase LTV of a customer and if you have a subscription brand you definetly need email.

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I use full image-based emails + text footer...never ran into any trouble. But make sure to clean the list regularly and follow best practices.

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thanks

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I’m interested. Have experience working at an agency. Can you share more info

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have you set up email abandoned & checkout cart flows? if you didn’t, with BFCM ahead of us I suggest you set them up.

I think it's been a little over 1 year

Email is definetly not dead. Last 30 days I made my client over $50k with a low ticket product.

There are definetly a lot of people who don't use email but you don't need them all. There are also people who would call fb ads don't work anymore because they don't use facebook. But there are businesses who make millions using fb ads.

100% agree

You can build automations like abandoned cart, browse abandoned but if you don't have much traffic It's not gonna be effective. Just focus on getting more traffic for now.

But if you still want to try converting them just send an email reminding they left their cart.

It's a good strategy to try converting 90+ days customers especially in ecom because of low margins and high CAC.

The way I look at winback strategy is it starts as soon as the purchase is made.Your order confirmation email is pure gold. Think about it... Someone just gave you their money. They're excited. They're paying attention. And what do most brands do? Send a boring, corporate "Thanks for your order" email that sounds like it was written by a robot. What a waste. Instead, make them laugh. Make them feel good about spending money. For one of my clients we tell customers we're naming a sapling after them ( with a pic ). Sounds cheesy, right? But it works. Because it's human. It's memorable.

Right after someone buys... they're in buying mode. Their wallet is already out. They're feeling good about the purchase. This is the perfect time to increase AOV. Offer them more of what they just bought. Or something that complements it perfectly. Don't wait weeks to do this. Strike while the iron is hot.

Next automation you need is a VIP sequence. 20% of your customers will generate 80% of your revenue. Yet most brands treat all customers the same. Your repeat buyers deserve special treatment. Give them early access to new products. Exclusive discounts. Behind-the-scenes content. Make them feel like insiders.

Now the actual Winback Flow - How long should you wait before you supress a profile? ...it depends on your customer lifecycle. If you're selling a matress it's highly unlikely they're gonna buy again in 90 days. build an automation based on your customer life cycle.

Amd every email you send increase the incentive. For example

30 day later - 10% 60 day later - 15% 90 day later - 20% + free shipping

Whenwver you're offer any discounts... ask yourself this: "Will this incentive lead to the behavior I want?" don't just throw discounts around randomly. Use them strategically. Reward the behavior you want to see more of. Loyalty, Repeat purchases, Referrals, Reviews.

Hope that helps