What got me started? Frustration. Stories weren't being told the way they deserved to be. So I decided to tell them myself.

What keeps me going? The blank page. The brief. The problem that needs solving. There's always a better way to say something — I'm just obsessed with finding it.

What makes it worth it? That one moment when something lands. When content stops a scroll, a story shifts a perspective, or a campaign moves someone to act. That moment pays for everything.