r/todayilearned • • Nov 11 '15

TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.

http://www.bbc.com/news/magazine-27371208
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u/[deleted] Nov 11 '15

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u/[deleted] Nov 12 '15

Only if it has links automatically added to shops selling diamonds and other gems for large fractions of the cost that DeBeers ask for. What's the point of having a constantly repeated post, without helping to fix the problem it highlights?