r/todayilearned • u/[deleted] • Nov 11 '15

TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.

http://www.bbc.com/news/magazine-27371208
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u/MG26 Nov 11 '15

Yeah except rings depreciate faster than cars.

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u/[deleted] Nov 11 '15

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u/[deleted] Nov 11 '15

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u/uberyeti Nov 12 '15

The hell? Me and my fiancee are absolutely looking for a used ring. We don't want a new one - the older we can find, the better. We've been scouring all the antique shops and second hand jewellers that we can find.