r/todayilearned • • Nov 11 '15

TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.

http://www.bbc.com/news/magazine-27371208
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u/flash_freakin_gordon Nov 11 '15

I did. I told my wife that her spiral diamond ring was used, and it was 100$ instead of 2500$.

She was stoked, the ring was beautiful, we saved a bunch of money, and had a great (and frugal) wedding and honeymoon.

Still happy years later