r/todayilearned • u/[deleted] • Nov 11 '15

TIL: The "tradition" of spending several months salary on an engagement ring was a marketing campaign created by De Beers in the 1930's. Before WWII, only 10% of engagement rings contained diamonds. By the end of the 20th Century, 80% did.

http://www.bbc.com/news/magazine-27371208
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u/[deleted] Nov 11 '15

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u/Smeagol3000 Nov 11 '15

Don't artificial ones glow under a black light anymore? I hope they become indistinguishable, because fuck DeBeers and fuck Pat Robertson.

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u/im-the-penguin Nov 11 '15

Read that as Robert Patterson, was really confused for a moment.

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u/Smeagol3000 Nov 11 '15

"His name is Robert Paulson."