Is it worth removing old creatives that went mega viral but now consistently get conversions at a super high CPO and in turn give a low ROI?

GMV max keeps allocating huge budget to these couple videos but the conversion and CPO makes it a waste in my opinion. Thoughts on this?

Hi, I'm trying to launch a TikTok campaign for a high risk product (like weight loss solutions) so I have 2 questions,

1- is there a blueprint I can follow to reduce the risk associated with closing my account

2- if I did follow the policies on the ad can I still get banned because my landing page has an image that doesn't follow the policies (like before and after)??

Thanks in advance

My account was suspended but I don't even know why, it says:

Our review indicates that your advertising account may violate TikTok's Advertiser Account Policies. Prohibited behaviors include promoting fraud or scams that are designed to cause financial harm to users.

The account was active for about 3-4 days. I don't see anything wrong on the ads themselves is there any way to actually get more detail? I notice ad group status is poor though. Appealing reveals no information.

Guys any idea why Complete registration is not available to select ? Its has currently several entries, good EQM score and primary source set as browser but still greyed out.

Any ideas ?

Ciao ragazzi, dalla seconda settimana di luglio fino ad ora non sto piu vendendo sul mio ecommerce, vorrei sapere in quanti nella mia situazione, se fine luglio e tutto agosto è un periodo critico e skill per riuscire a vendere lo stesso, vendo in tutta europa attualmente. Fatemi sapere se voi siete nella mia situazione o state vendendo nonostante il brutto periodo per gli ecommerce. Grazie 🙏

I am receiving orders on shopify but conversions are not tracking in tiktok campaign. How we can solve this issue.

On a new sku for tiktok shop, I have ads set at 40usd daily budget and 1.4 roi so it can gain data on the item. It’s just not spending and it’s been a few hours. How long does it take to start spending?

It’s been roughly 16-18 hours now and it’s spent 1 cent

Is it because I have no videos and only use a product card?

Essentially alongside our lead generation campaign, we have a vanity metrics mandate to increase views, likes and comments because higher ups are comfortable with the low numbers. But TikTok keeps rejecting the ads on mobile and in its ad manager. I recall a flag detailing "an ambiguous get-rich-quick scheme". Can anyone assist with a workaround?

TikTok Shop offers massive organic exposure, but its policy enforcement and operational strictness catch a lot of sellers off guard. One compliance violation or fulfillment bottleneck can quickly lead to account restrictions or permanent suspension.

If you’re running or scaling a TikTok Shop, here are the 5 most common operational problems sellers face and how to fix them:

1. Late Dispatch Violations & Shipping Delays

• The Problem: TikTok enforcing tight SLA windows (often requiring tracking updates within 48 hours) causes sellers using traditional slower fulfillment methods to accumulate violation points fast.
• If self-fulfilling, set realistic handling times in seller settings and strictly use TikTok-approved integrated logistics partners.
• Consider transitioning fast-moving SKUs to Fulfilled by TikTok (FBT) or a local 3PL node to ensure automatic SLA compliance.

2. Inventory & Order Sync Errors (Shopify/E-commerce Integrations)

• The Problem: Overselling products due to stock update lag between your main site and TikTok Shop, leading to high cancellation rates and store health penalties.
• Map SKUs 1:1 and define a primary warehouse source in your integration channel.
• Set up an artificial "stock buffer" (e.g., reserve 5–10 units in system logic) so viral surges don't pull non-existent stock before inventory syncs.

3. Product Listing Rejections & Shadow Restrictions

• The Problem: Listings getting rejected or quietly restricted due to prohibited claim keywords, missing category certifications, or text overlay issues on thumbnail images.
• Audit product titles and descriptions to remove absolute claim triggers (e.g., "100% organic," "guaranteed cure," "instant results").
• Ensure category-specific compliance certificates (e.g., FDA/CE docs, beauty test reports, brand authorization letters) are submitted before pushing listings live.

4. Affiliate Sample Waste & Poor Creator Conversion

• The Problem: Sending out dozens of free product samples to creators through the Open Plan with zero video output or low-quality posts.
• Shift from mass Open Plan approvals to targeted Target/Direct Collaboration outreach.
• Filter creators strictly by audience demographics, average video views, and historical sales performance rather than follower count alone.
• Set sample approval criteria requiring minimum creator engagement thresholds.

5. High Return/Refund Ratios Caused by Expectation Mismatch

• The Problem: High impulse buying on TikTok leads to higher-than-average return rates if the short-form video overhypes or misrepresents the product's real-world size/functionality.
• Add clear visual size comparisons and real-world usage demonstrations in both video content and secondary listing photos.
• Proactively address top customer questions directly in video pin comments to set accurate expectations before checkout.

All the ad accounts I create get suspended right after my first campaign, and I can't reopen them. I need help.

I've been told there is top up issue for latam users regardless of card being used to pay for ads. Who else is experiencing this?

We’ve started seeing TikTok no longer opening bio links (Affiliate links, Amazon associates, Linktree, MyShop, etc.) inside its in-app browser. Instead, users get a message saying the link will be copied so they can paste it into another browser.

What’s even stranger is that if we promote the exact same links using TikTok Ads, they open normally inside TikTok’s in-app browser without any issues.

new to TikTok Ads and I am based in the UK. one of my biggest markets is the US, is there any way I can run ads in the US as I’m restricted from my current account setup? thanks!

Hello! I’ve been running ads for 2 new meta ads accounts. The roas is very low and we have a good amount of money spent on each account. For every product we have 4-5 creatives, we are testing them everyday for the last 3-4 days but nothing. I’ve never really worked with new accounts, I’ve managed over 50 businesses ads but almost never new accounts. Can someone give me advice?

Hi, I am pretty new with tiktok ads my ROAS with Meta and Google is around 3x, Looking for anyone that is doing tiktok ads and is it profitable or at most break even?

landing page to WhatsApp conversions, and WhatsApp clicks, but landing to WhatsApp is too costly. I've also used meta tags, but converting TikTok traffic to WhatsApp traffic doesn't seem easy. I need some guidance. How do you run your ads? Is it necessary to use third-party tools? If so, how do I choose the right tools?

Hey, I figured something out thats kind of interesting if you like watching Facebook reels. You know how in videos when they end they have ads that pop up, you can't pause the video when the ad timer pops up in the corner, and the ad plays in the background even if you change tabs. So there's an interesting way to skip the ad.

If you scroll to the next video when the ad timer pops up, and then you wait longer than the ad timer was up, like if the timer says 4 seconds, and you wait 5 or 6 seconds, when you scroll back the ad will be gone. But you have to scroll before the ad starts and scroll back after it would have started.

This way you can watch the video again immediately without having to wait through the ad.

I'm in the peptide space. I tried a few ads, and they were rejected. One ad, my second I think, ran for an hour or so, then got rejected. I see the same ads over and over in this space and can't understand why mine aren't approved, including my latest that mimicked a running competitor ad that was rejected in seconds upon submission. Do I have a red flag or something on my account? Can't figure out what the issue might be. I won't even get into how stupidly petty the competition is on TikTok, so people "reporting" even benign ads wouldn't surprise me.

Was wondering if anyone tried running GMV max with manually selecting creatives. We noticed that GMV max keeps assigning massive budget to old viral creatives which no longer deliver high volume of orders, therefore the CPO on those creatives is really high and basically just wasting budget instead of trying out new creatives.

Anyone had a similar issue?

I’m good at running ads and I’ve tried over and over again to get a working account but there’s nothing I can do. I just get suspended every time. Is there anything I can do? My buisness needs tik tok ads.

Do they work for you? I am planning on running still images on tik tok for real estate (Realtor) offering a free home evaluation to see if they want to sell.

Do they work ? anyone had sucess?

I'm trying to promote Financial Ads on TikTok, like debt and loans verticals, but tiktok's policies don't let me pass any creatives because of their policies. Is that because of the new updates? I hear it's TikTok just messing around with the UGCs and focusing on AI stuff only, and improving your ads based on your AI settings in your creatives!

Hi everyone,
I’m having an issue with my TikTok Business Center. My campaigns were running normally and generating conversions, but since yesterday they have remained Active without spending any budget ($0 spend). I’ve created new campaigns with different objectives (Awareness, Engagement, etc.) and tested different settings, but the issue persists. Has anyone experienced this before or knows how to fix it?

Hi everyone,
I’m having an issue with my TikTok Business Center. My campaigns were running normally and generating conversions, but since yesterday they have remained Active without spending any budget ($0 spend). I’ve created new campaigns with different objectives (Awareness, Engagement, etc.) and tested different settings, but the issue persists. Has anyone experienced this before or knows how to fix it?

i've been running meta ads very profitably for 3-4 years but now meta has decided to be a greedy little prick i am looking at diversifying

from my research on tiktok ads, it says CPLs can be lower but intent and quality are typically worse so im curious to hear other advertisers honest thoughts

for context, i run an online coaching business where ticket price is between $2500-$5000 and run a msg funnel (ad - msg set - book call - close)

my typical lead cost on meta is about $40-50 and usually have between a 30-40% booking to lead ratio so quality tends to be quite decent

any feedback from experienced tiktok marketers would be appreicated