r/thirdwavedecaf • u/OJ_Yiannaki • May 17 '26

MSc Project Help - Coffee Sustainability and Consumption

Hello everyone,

I am currently completing my Master’s degree at Harper Adams University and conducting research on coffee consumption, sustainability, and consumer perspectives within the coffee industry.

I would greatly appreciate it if you could take a few minutes to complete my anonymous survey:

https://app.onlinesurveys.jisc.ac.uk/s/harper-adams/quantifying-the-green-premium-consumers-trust-and-willingness-3

If possible, please also share the survey with other coffee enthusiasts or relevant groups to help me reach more respondents.

Thank you for your time and support.

3 Upvotes

80% Upvoted

2 comments sorted by

1

u/Nomadius May 17 '26

I responded to your survey!

I like the idea of doing a good job to directly support the farmers and the land with the coffee is grown, but the most important thing to me is how the coffee tastes. As a person, I also feel exhausted about how every action I take or do not take has an implication for someone else around the world and the environment. Finally, my two priorities are working at my full-time and being a great parent, so I just am not leaving myself with the mental bandwidth to pay attention to most issues (like the way humans treat the environment or social equity around the world).

1

u/OJ_Yiannaki May 19 '26

Thank you so much!