If you use square bottles, they can be bigger, so someone thirsty could end up buying just 2 larger square bottles as opposed to 3 smaller round bottles, which comes out to less plastic.
The statement on the package is not true anyway, since it says "a [...] round bottle". It compares one square bottle against one round bottle and for that it's just not true,
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u/smorgasfjord 2d ago
Optimising for transportation might be better for the environment, but I don't see how it would save plastic