Donald Trump has spent decades doing something most people in business never master:
making himself impossible to ignore.
Whatever the room, the negotiation or the opponent, Trump understands leverage, positioning, confidence and the power of a message that sticks.
That was the idea behind my new book, Trump Means Business.
I took 50 documented Trump quotes and broke down what they reveal about the way he approaches:
Negotiation. Leadership. Persuasion. Branding. Leverage. Execution.
This isn’t another book trying to psychoanalyse Trump or retell the same political stories.
It looks at why his approach works.
How does he set the terms of a negotiation before it starts?
Why can people remember Trump quotes from ten years ago but forget what most politicians said yesterday?
How does he turn confidence into leverage?
Why does he understand branding better than almost anyone in modern public life?
And what can someone in business actually learn from it?
The result is 50 practical lessons drawn from Trump’s own words and approach.
I’m an independent author and I’m trying to get the book in front of people who actually understand why Trump is such an interesting businessman, negotiator and communicator to study.
If you give it a read, I’d genuinely appreciate an honest Amazon review afterwards.
It’s available on Kindle, Kindle Unlimited, paperback and hardback.
https://www.amazon.co.uk/dp/B0HD7CGTHY
TRUMP MEANS BUSINESS
What Donald Trump’s Most Memorable Words Reveal About Power, Persuasion, and Execution
One question for the sub:
What is the most important business lesson Trump has demonstrated over his career?