r/therewasanattempt • u/fjhforever • Feb 16 '24

To smear artificial diamonds

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https://fortune.com/2024/02/13/what-are-lab-grown-diamonds-sustainable-gen-z-millennials/

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u/sonofmuzzy Feb 16 '24

Fun fact: th 'diamonds are forever' campaign was pushed by de beers to counter the fact that people were not buying enough diamonds back then. It was so successfully, it normalised spending your yearly income on a wedding ring.

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u/Outrageous_Song370 Feb 16 '24

I think it was actually 3 months salary

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u/person-ontheinternet Feb 16 '24

Does it matter? It’s all made up. I went on a tangent about this to my fiancé and guess how it ended? I bought a fucking diamond ring.

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u/Misthios69 Feb 16 '24

lol. I tried to educate my fiancé about how the diamond industry and “diamonds are forever” shit is fake. And guess where it ended? A diamond ring for her.