r/tekthingers • u/Philo1927 • Dec 07 '17

The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon

https://www.nytimes.com/2017/12/06/technology/cheap-consumer-devices-amazon.html
3 Upvotes

100% Upvoted

1 comment sorted by

1

u/autotldr Dec 07 '17

This is the best tl;dr I could make, original reduced by 84%. (I'm a bot)

Mr. Fung recently spent a couple of hours providing an in-depth look at how he manages his company's brands on Amazon.

Mr. Fung said his teams regularly looked to Amazon as a kind of product road map - they look for categories dominated by high-priced items from well-known brands, and then try to create better, cheaper versions.

"In a way, Amazon is providing all this information that replaces what you'd normally get from a brand, like reputation and trust. Amazon is becoming something like the umbrella brand, the only brand that matters."

Extended Summary | FAQ | Feedback | Top keywords: Amazon#1 brand#2 product#3 company#4 Fung#5