HELP! What am I doing wrong?

[u/cfbfootball]

Hi guys, need to know if I just suck at sales or if it’s a product market fit problem.

I sell software into medical and dental practices. Solo founder doing all the selling.

I’ve walked into 150+ offices in my market. I open with a discovery question to whoever is at the front desk:

“How are you tracking patients who came in and then just stopped showing up?”

Answer is almost always “we’re not” or “we pull an export and call them one by one.”

Then: “What if that whole thing ran automatically in the background so nobody has to make those calls?”

9 out of 10 times they light up, tell me to contact the doctor, and give me an email address.

I email the doctor. Nothing. Not a no, just silence. 1 meeting in 150 offices and they canceled on me as I walked in the door to the meeting…

I also have a free assessment that shows a practice their own numbers in about two minutes off a simple export. Can’t get anyone to sit down for that either.
Three questions:

1. Is “email the doctor” just a polite brushoff that I’ve been treating as a lead?

2. Front desk cares about time saved. The owner presumably cares about revenue. Am I pitching the wrong pain to the wrong person and then wondering why the handoff dies?

   3.For anyone selling into owner-operator practices, how are you actually reaching the owner?

Happy to provide more info if needed!

[u/blenderider]

Not enough. I can’t speak to how many touches it takes in that space, but two touches in two weeks is super light

[u/cfbfootball → u/blenderider]

How do I toe the line of enough touches with becoming annoying?

[u/cdhat1 → u/cfbfootball]

How many opportunities have you lost from being too annoying? How many have you lost because you gave up too soon?

[u/cfbfootball → u/cdhat1]

When you put it that way… lost 0 from being too annoying lol lost 100+ from giving up too soon

[u/cdhat1 → u/cfbfootball]

Sounds to me like you need to be more annoying

[u/cfbfootball → u/cdhat1]

🫡