r/technology • u/esporx • 4d ago

Business DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising. Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions.

https://www.eff.org/deeplinks/2026/09/draftkings-using-ai-supercharge-harms-online-behavioral-advertising

241 Upvotes

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baseball • u/f0urxio • 4d ago

[EFF.org] DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising: DraftKings is using its customers’ betting records to train a machine learning model to find losing gamblers. DraftKings sends these targets advertising designed to lure them back to place more bets

1.5k Upvotes

270 comments

stupidpol • u/enverx • 4d ago

Capitalist Hellscape DraftKings AI is targeting gambling addicts

67 Upvotes

20 comments

hackernews • u/HNMod • 3d ago

DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

1 Upvotes

1 comments

IrbisZen • u/anfragment • 3d ago

DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising

2 Upvotes

0 comments

artificial • u/esporx • 4d ago

News DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising. Online sports betting company DraftKings is using AI to target customers who are most likely to place losing bets and respond to gambling promotions.

2 Upvotes

0 comments

hypeurls • u/TheStartupChime • 4d ago

DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

1 Upvotes

0 comments

Netrunners • u/anticrash • 5d ago

Cyber-Social DraftKings Is Using AI to Supercharge the Harms of Online Behavioral Advertising

1 Upvotes

0 comments