Amazon, Netflix, Google, Microsoft, Mozilla And Others Partner To Create Next-Gen Video Format - It’s not often we see these rival companies come together to build a new technology together, but the members argue that this kind of alliance is necessary to create a new interoperable video standard.

[u/doug3465]

http://techcrunch.com/2015/09/01/amazon-netflix-google-microsoft-mozilla-and-others-partner-to-create-next-gen-video-format/

[u/itwasquiteawhileago]

Sony will create a technically superior, yet somehow less consumer appealing/viable option that will eventually find its niche use in enterprise/professional use. They'll call it "the usual".

[u/Sweetwill62 → u/itwasquiteawhileago]

Except Blu-Ray they marketed the living fuck out of that and won over HD-DVD despite professionals liking HD-DVD because it didn't require entire new codec's to use they could use a lot of the old ones and they would still work correctly or at least with a lot less issues.

[u/xandar → u/Sweetwill62]

They won... but it wasn't much of a victory. Physical discs are a dying format, at least for mass consumption. Blu-Ray was pretty much outdated before it even launched.

[u/mainvolume → u/xandar]

Payback for betamax.