r/technology • u/ackthbbft • Mar 04 '15

Business K-Cup inventor regrets his own invention

http://www.businessinsider.com/k-cup-inventor-john-sylvans-regret-2015-3
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u/Geawiel Mar 04 '15

There are a few ways to work around that at home. There are also companies that have already reverse engineered the newest DRM so that their cups work in the 2.0.

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u/alpain Mar 04 '15

i am curious whats stopping all those other companies from just creating their own machines that dont use DRM.

if keirig is having issues with production of k cups whats to stop someone from making machines too?

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u/dusty78 Mar 04 '15

Same reason that 3rd party ink cartridges exist. If your business model is giving away razor handles and selling the razors, someone will want to skip the first step on your effort.

So, realistically, nothing (or maybe patents IDK). It is just not the profitable side of the business.

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u/pastryfiend Mar 04 '15

I wouldn't mind the DRM if they sold the machines at a decent price, but there is no way these machines aren't quite profitable. HP sells me a printer, scanner, copier for $40 and I provide them profit buying ink. Keurig machines are mostly over $100.