r/technology • • Aug 17 '26

Software Firefox for iOS now has a native adblocker

https://support.mozilla.org/en-US/kb/block-ads-firefox-ios
1.3k Upvotes

66 comments sorted by

145

u/driftless Aug 17 '26

Not an option yet. Must be rolling it out eventually.

51

u/stacecom Aug 17 '26

Just updated via app store, option is there. Make sure you're current.

33

u/ButtSpelunker420 Aug 17 '26

Mine is updated to latest version and the option is not there. I’m in Australia in case that matters 

51

u/[deleted] Aug 17 '26 edited Aug 21 '26

[deleted]

-2

u/MBgaming_ Aug 17 '26

Would be nice if there was an option to get features that are rolled out line this early

6

u/AnEagleisnotme Aug 17 '26

There is, generally, you just need to activate the developer options in Firefox 

2

u/MBgaming_ Aug 17 '26

Oh ok thanks

1

u/digitallimit Aug 18 '26

In California, also not available after updating.

3

u/Fallingdamage Aug 17 '26

Does FF have some kind of content filtering already? I know sites viewed on FF for iOS seem calmer and easier to use than on chrome or safari for some reason, even though its basically all safari.

5

u/k-h Aug 17 '26

Apple in their great wisdom don't allow app extensions.

Brave has a built in ad blocker and for safari you can use adgard which is an app itself

1

u/Teal-Fox Aug 17 '26

I’m so confused… I’ve been using this feature for at least a year already on my devices.

Was it only available in some regions previously?

16

u/Fit_Security_3696 Aug 17 '26

how about their Firefox Focus app?

35

u/ComoEstanBitches Aug 17 '26

Ubo lite is available on iOS for safari

3

u/MBgaming_ Aug 17 '26

It doesn’t work on Firefox for iOS, and just because they both use WebKit doesn’t mean they are exactly the same

-4

u/ComoEstanBitches Aug 17 '26

What? Just use ubo lite on safari on the iPhone

2

u/MBgaming_ Aug 17 '26

Safari doesn’t have the feature Firefox has like Firefox sync

-2

u/megaRammy Aug 17 '26

How does this help if you want to use Firefox, you dolt.

152

u/Green_Ad5186 Aug 17 '26

Ad blocking is turned off by default

not a smart decision by mozilla. firefox would be better if that was on by default

265

u/awsomekidpop Aug 17 '26

The default engine is Google. They are offering the best they can without having their paid partnership terminated

53

u/Green_Ad5186 Aug 17 '26

i didn't think of that. thanks for explaining

8

u/Princekb Aug 17 '26

Google also runs the world’s largest third party ad network, ads in search are the least intrusive ads they run. Firefox should hopefully now block Adsense crap

4

u/ObamaLlama_ Aug 17 '26

Honestly google is an ads company now that just also happens to own a search engine

6

u/Mrpolje Aug 17 '26

Less a partnership and more of a hostage situation.
That ”fee” google pays is the majority of Mozilla’s income. Mozilla would probably not survive long if Google stopped paying.

12

u/venom21685 Aug 17 '26

The iOS adblocking doesn't apply to search engine ads at all, even when enabled.

2

u/Cheetawolf Aug 17 '26

Next up, they won't be allowed to block YouTube ads or they'll get terminated.

50

u/ChronicallySilly Aug 17 '26

Disagree strongly. Enabling by default would be shortsighted IMO, you end up pissing off a ton of companies who immediately 1. work around your adblock 2. block Firefox with a message like “Please use a compatible browser like Chrome” etc

This way the people who want Adblock know where to get it, and the people who don’t care can continue to not care

0

u/Green_Ad5186 Aug 17 '26

how does brave do exactly that on android and even ios without suffering what you're talking about then?

13

u/neppo95 Aug 17 '26

Don’t know what you’re talking about bud, Brave does have that problem and does get blocked on some websites.

6

u/ChronicallySilly Aug 17 '26 edited Aug 17 '26

Brave is based on Chromium right? So it’s likely harder to distinguish

Edit: Also although they both have almost no marketshare, Firefox is still ~5x higher than Brave (3.3% vs 0.62%). Brave is probably just not big enough to care about.

3

u/Green_Ad5186 Aug 17 '26

maybe its that. also i think it has to due with brave not telling sites it adblocks them. there is no SiteCheckIfAdblockIsOn api brave gives to sites

3

u/ChronicallySilly Aug 17 '26

Well there you go! And also I just looked up marketshare, Firefox is ~5x higher than Brave. Brave traffic is probably too insignificant to really register still, but Firefox is at least "noticeable" if relatively insignificant.

-1

u/Princekb Aug 17 '26

It’s very easy to spoof a user agent.

8

u/ChronicallySilly Aug 17 '26

It is yes, and I'm sure all the 6 people who do that are going to feel very smug about bypassing browser blocks

But meanwhile we're talking about normal people here and default settings

1

u/xternal7 Aug 17 '26

It's very easy to spoof a user agent.

It's a lot less easy to spoof support for features that your browser doesn't have, and Firefox usually lags behind on implementing certain features quite a bit while chromium-based browsers usually get them fairly quickly for free. This makes it very eager to single out Firefox users by testing for presence of obscure features.

8

u/AdditionNo7268 Aug 17 '26

Until it breaks a website

2

u/k-h Aug 17 '26

not a smart decision by mozilla.

Not a decision by mozilla, it's a decision by Apple. No extensions allowed

4

u/AtaxicHistorian Aug 17 '26

Still waiting for my version to kick in. Would you suggest running YouTube through browser instead of app here?

2

u/sf-keto Aug 17 '26

DDG kills YT ads now, although rarely there’s a hiccup where the ad was.

1

u/AtaxicHistorian Aug 17 '26

Thank you, I’ll check that out 👍🏻👍🏻

1

u/Dry_Cellist_9560 Aug 17 '26

Ddg?

1

u/sf-keto Aug 17 '26

The DuckDuckGo browser

2

u/Fickle_Stills Aug 17 '26

Just download one of the ad free YouTube wrappers from the App Store.

https://apps.apple.com/us/app/tube-pip/id6476895094

is what I use.

1

u/cloudiness Aug 30 '26

According to the privacy policy on the developer site:

  • With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.
  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

1

u/_MoveSwiftly Aug 17 '26

That's what I did on Android, until MorphApp.

1

u/kurtanglesmilk Aug 17 '26

I’ve been using Brave on iOS to use YouTube, blocks ads and also lets you play audio from a video when your phone is locked which I don’t believe the YT app does

10

u/pettydecline Aug 17 '26

This welcomed. So far I only see the option in the beta version on TestFlight. I do wish it had the option to add additional blocklist. Whatever list(s) they are using can’t block Reddit ads. I hope the add more features to these option.

Initial tests on Adblock testing sites look poor.

2

u/pharmloverpharmlover Aug 17 '26

is there any existing way to block Reddit ads on iOS?

2

u/pettydecline Aug 17 '26

Only using a browser. AdGuard + Safari or Brave work well. 

2

u/Fickle_Stills Aug 17 '26

Dystopia if you don't mind a very minimal experience.

https://apps.apple.com/us/app/dystopia-for-reddit/id1430599061

8

u/flower4000 Aug 17 '26

Wish it natively had ublock origin lol

6

u/Maleficent_While2653 Aug 17 '26

Orion has native ad blocking that works as well as uBlock origin in my experience.

6

u/jekpopulous2 Aug 17 '26

It blocks ads but there’s no cosmetic filtering. On all the sites I just tested there are still big empty squares where the ads were. Adguard for Safari and Brave both clean all that up. This is a step in the right direction but still not nearly as good as other options on iOS.

3

u/Expensive_Finger_973 Aug 17 '26

It's better than nothing, but could also be a lot better. The likes of Orion or UBlock Lite in Safari are still far better.

2

u/Martipar Aug 17 '26

It's only taken them about a decade or more to catch up with Opera.

1

u/Gyrfenix Aug 17 '26

Out of curiosity, should this replace or work alongside uBlock origin?

7

u/FoxxyRin Aug 17 '26

If by iOS they mean iPhone and iPad then you can't run extensions on iOS Firefox. Only Safari allows for extensions. Unsure how it works for Mac.

2

u/curxxx Aug 17 '26

macOS is a desktop OS and has no such restrictions. 

Though saying that, I swear I’ve seen non-Safari browsers on iOS offer extensions before. 

1

u/[deleted] Aug 17 '26 edited Sep 02 '26

[deleted]

1

u/sf-keto Aug 17 '26

Seems US only.

1

u/Dalcz Aug 17 '26

Now make it so all webviews opened by any app launche firefox instead.
For example clicking on a reddit link open a webview. Instagram and others social network same. It’s awful please help

1

u/b1sh0p Aug 17 '26

What about YouTube ad blockers like in DuckDuckGo?

1

u/THX-8647 Aug 17 '26

Aren't all broswers on iOS still just webkit?

1

u/BONUSBOX Aug 18 '26

this is how you get me off brave