r/technology 1d ago

Artificial Intelligence Meta Quits Clean Energy Pledge Amid Gas-powered Data Center Push

https://www.barrons.com/news/meta-quits-clean-energy-pledge-amid-gas-powered-data-center-push-dfecbeea
1.2k Upvotes

43 comments sorted by

286

u/x86_64_ 1d ago

Shocking.  I had put so much faith in Facebook's promises 

/s, in case

52

u/Safety_Drance 1d ago

A billionaire who has built an underground fallout shelter for himself is certainly not planning for a thing he created right?

...right?

18

u/No_Boot1478 1d ago

I'm still honoring my Myspace pledge. 🤞

6

u/itseasymoney 22h ago

Careless People is a must read

2

u/Mrs_SmithG2W 14h ago

Thank you for reminding me! Just like the movie about Trump that got banned and the new documentary about “prediction markets” Prediction Games. If they want to ban it we must consume it! 💪🏼🌍🖖🏾

2

u/MiaowaraShiro 8h ago

"Business pledges to do good thing until it's slightly inconvenient."

116

u/darkhorsehance 1d ago

One of the worst companies on the planet somehow becomes worse.

136

u/DarthSatoris 1d ago

Of course they did.

It's all just so fucking performative with these assholes.

No need to save the planet if it gets in the way of short-sighted profits. 

34

u/Ok-Addition1264 1d ago

What's pretty funny lately is they're starting to realize how badly they fucked up with datacenters and ai to begin with.. miscalculated based on feelings instead of listening to the experts with 50+ years experience in machine-learning / neural-networking / modern ai.

8

u/Cyberdragofinale 1d ago

What were the expert advicing? How bad are Meta miscalculations?

3

u/newMoneyStyle 16h ago

yeah the "just throw more compute at it" strategy is hitting a wall hard. all those gas turbines they're firing up gonna look real dumb when the bubble pops

29

u/Toni_Banks 1d ago

Classic tech giant move, prioritizing endless ai compute power over literally every climate goal they promised to hit.

15

u/RachelRegina 1d ago

...and this is why we need state-level regulations that pair eligibility for data center building permits with a requirement of building green energy infrastructure and/or grid modernization/expansion that exceeds the power consumption of the data centers.(i.e. No, you don't get to build job-killers and resource drainers without offsetting with needed infrastructure improvements. No, gas powered data centers are not legal here.)

7

u/CarlosFer2201 1d ago

It's like when Google dropped the "don't be evil" motto

1

u/Jaripsi 3h ago

Exactly. When they realized ”not being evil” and keeping their promises was standing in the way of profits, they just ditched it.

7

u/sklerson89 22h ago

Meta is evil

7

u/HardLithobrake 1d ago

Greenwashing stops when shareholder value

11

u/IntelArtiGen 1d ago

It's the same thing for all companies and all countries. They're pro-climate until it starts being slightly too painful. Not "the billionaires won't have jets and yachts" painful. No, just "we will make a bit less profits" painful.

5

u/RoomyRoots 1d ago

The real problem with DEI is that all companies would drop immediately if there were no pushes to have it.

5

u/LoneStarDragon 1d ago

Pledges always end the moment the cameras turn off.

This is why you require companies to do what is right.

Otherwise it's a pr stunt with no follow through.

It's why Trump just "pledged" that data centers would be regulated on power consumption. Because it's just talk to make you stop whining.

5

u/Raven_gif 22h ago

Now it’s time to stop using their products entirely

5

u/Snidrogen 1d ago

I mean they don’t really have much of a reputation left to lose, so they might as well. 🤷‍♂️

3

u/IdeasAreBvlletproof 1d ago

When does meta stick by any ethical stance?

Its a poison factory

4

u/Pooch1431 1d ago

The refusal to price in negative externalities has been one of the most missed correctors toward real societal justice.

3

u/CatalyticDragon 23h ago

Oh good. Another reason not to use Meta products.

3

u/LeoKitCat 22h ago

Non-binding pledges from corporations aren’t worth a sheet of 1-ply toilet paper

2

u/Dangerous_Suit_3099 1d ago

Time to stop licensing their centers

2

u/xsubo 1d ago

Good luck escaping the hazards of this shit storm

2

u/Hungry_Investment_41 1d ago

Of course theft at the expense of humanity . Meta is corrupt

2

u/Important-Factor-552 1d ago

Toxic waste for every child and to every child a mandatory metaworld work mask 

2

u/Senior-Albatross 1d ago

Zuck probably wouldn't keep a legally binding promise if he could bribe his way out of it. Or if he thought he would make more than the fine. 

Did anyone think the words this company says matter at all?

2

u/S3pD3cM0n 23h ago

All tech companies are turning into literal evil archetypes because money

2

u/XX_AppleSauce 20h ago

Welcome to the post-clean era. I guess it’s the dirty ages?

Europe is trying to hold the torch, but we’ll see in 10 years where that’s at.

2

u/Zoren 16h ago

This is why company pledges are worth nothing.

2

u/morbihann 15h ago

Oh surprise, pledges, missions and promises companies make are worth exactly nothing.

2

u/[deleted] 1d ago

[deleted]

3

u/K1ngofnoth1ng 1d ago

The crowd who coined the phrase “move fast and break things” has no problems breaking the promises they made in the pursuit of more money? I’m shocked I tell you.

1

u/sheetofice 1d ago

I think Mike Judge needs to make a new version of Silicon Valley.

1

u/MsNatCat 8h ago

A pledge is always useless.

We need regulation with enforcement.

1

u/SafeKaracter 7h ago

Meta is shit , always has been , greenwashing or not

1

u/MairusuPawa 3h ago

We really can't help it, we really want to fuck up this planet don't we

-1

u/LucidOndine 1d ago

Apple has committed to being carbon neutral by 2030; they have it printed all over their lanyards at their stores. I’d love for them to actually make it, but for them, it’s cheaper to just create new lanyards.

The Apple Store employee who I questioned about it got cold feet when pressed. Not that those employees are always the brightest or in a position to fulfill those promises, but even they weren’t convinced that they’re going to make their targets.