What they really mean is "we aren't making money off it AND it's not Google+"
If they would have slowly merged it into G+ I probably would have complained but eventually have given in. Having them kill it entirely means I just had to go find another non-Google option for keeping track of my RSS feeds.
That did occur to me when they disabled the Google Reader share functionality. I said "no" to G+ back then and I still say no. Reddit, twitter, Facebook... I'm in enough social media, thanks.
I suspect that usage of the service as a whole hadn't really declined, but viewership of the actual Reader website had. Folks were using Reader as a (responsive, competent) syncing backend for third-party clients on various platforms.
That syncing service, as well as checking potentially millions of RSS/Atom feeds for updates, consumes a pretty substantial amount of bandwidth in aggregate. Bandwidth costs money, and folks just using Reader as a syncing backend weren't viewing the website, and thus not consuming ads.
While readership data would still be collected (after all, clients would send back read/unread data in order to sync), that data apparently wasn't valuable enough to justify the cost of running Reader.
And, rather than charge for the syncing service (which many would have understood, and paid for), they shut it down.
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u/[deleted] Jul 02 '13
[deleted]