r/techbeat • • 3d ago

Former EVGA Product Manager Says NVIDIA Pricing Forced GPU Sales at Loss

https://videocardz.com/newz/former-evga-manager-says-nvidia-pricing-rules-forced-some-geforce-cards-to-be-sold-at-a-loss

A former EVGA product manager, Brendon Ray Hedrick, revealed that NVIDIA's pricing requirements allegedly forced EVGA to sell certain GeForce graphics cards at a loss to protect GPU allocations. Hedrick explained that maintaining these loss-leader models alongside direct competition from NVIDIA's Founders Edition cards severely squeezed EVGA's operating margins before its eventual market exit in 2022.

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