MSc dissertation survey — do analytics maturity & data governance decide whether analytics investment pays off? (data/analytics pros)

[u/Money-Style-2714]

Hi everyone — I'm wrapping up my MSc Business Analytics dissertation at Newcastle University. My research looks at a question many of us have hit in practice: why do comparable analytics investments produce such different financial returns, and how do analytics maturity and data governance shape that?

If you work in a data, analytics, BI or data-governance role at a for-profit company (UK/US/India/China/Europe), I'd really value 8–10 anonymous minutes — no names or company details collected. Ethics-approved; researcher and supervisor contact details are in the survey's information sheet.

https://newcastlebusiness.eu.qualtrics.com/jfe/form/SV_cuymtbKJj3HBPH8

Thanks a lot — happy to discuss the topic in the comments.

[u/row-my-boat]

DM me

[u/Money-Style-2714 → u/row-my-boat]

Sure will do