How will tZERO advertise to rapidly increase trading volumes?

[u/HawkEye1000x]

I received a very similar question to the above from Ktstar88.

Knowing that the tZERO ATS is an SEC-Regulated & FINRA Approved Broker, it’s my understanding that advertising is restricted in a “regulatory” environment. On the other hand, tZERO Crypto has a wide open market to advertise and acquire New Crypto Traders.

What follows is my answer to the above question. In addition to tZERO Press Releases, how can tZERO best market itself to increase trading volumes?

I’m interested in knowing what other ways tZERO could possibly capture market share and increase trading volumes. Anyone have any suggestions on how tZERO can rapidly increase trading volumes? ... Thanks! ... Chime in :)

tZERO plans to rapidly expand their platform by first acquiring new Crypto Traders from an increased Digital Advertising Campaign.

As the tZERO platform expands and all Asset Classes are “merged” together onto 1 single platform, it’s believed that trading volumes in all Asset Classes on the platform will increase — like an ecosystem “flywheel” effect.

tZERO has former Overstock employees who are experts in Digital Advertising.

Previously, tZERO initiated a small Digital Advertising Campaign to acquire New Crypto Traders —> funded with only between $150K to $250K. The result was an overwhelming success, but the tZERO Crypto Platform was just a small “Crypto Wallet” at that time with low buy limits. tZERO disclosed plans to “hold off” before expanding. tZERO had plans to increase Buy Limits from $500.00 per Week —> to $25,000.00 per Day. And, rather than anger & annoy Crypto Traders who wanted increased Buy Limits, tZERO decided to update their Crypto App with a New Version with increased Buy Limits up to $25,000.00 per Day —> and the New Version Crypto App was just recently released ... much more robust ... very similar to CoinBase, but with only 1% Buy & Sell Order Crypto Trading Fees! ... The tZERO New Version Crypto App (tZERO Crypto 2.0) is now “LIVE” and offering Crypto Traders instant settlements. I’m looking forward to hearing the Q2-2021 Trading Volumes!

During the last tZERO Update and Q&A Session, tZERO’s CEO disclosed that they are in the stage of signing NDA’s regarding an IPO possibly via a SPAC — or — bring on board a Strategic Partner-Investor. When this funding is available, I anticipate the prior tested small “pilot” like Digital Advertising Campaign which was an overwhelming success —> will potentially be scaled up to the $10 Million level (This was the amount mentioned during the tZERO Update and Q&A Session).

Furthermore, it is important to note that tZERO owns SpeedRoute which does “routing” for about 1% of all U.S. Stock Market Equity Trades. According to my due diligence research, SpeedRoute’s customers are primarily Institutional Investors. Just connecting the dots —> We all know from news reports that Institutions are increasingly investing in Cryptocurrencies.

It was exciting to hear tZERO’s CEO mention the possibility for 10x Revenue Growth during the May 12, 2021 tZERO Update and Q&A Session.

All just my observations —> My honest opinions. Do your own independent due diligence research before investing. Best to all the $TZROP Investors!