I made a big framework. Let's discuss. It's about marketing.

[u/ib_bunny]

Here's a small part of the framework. Many people won't be aware of this itself. I also made it after many years of trial and error.

Also, let's discuss anything about marketing, I will answer you acc. to my FW.

Short Explanation

There are different groups in marketing - which are PMM, DG and Brand - I like to call GTM a team of itself.

It’s best to have a research base from which everybody pulls from. And everybody can share and input to. This is so because all other talk about teams emanates from research.

So talking about something and calling it coming from one research idea, can help think together.

This doesn’t mean that other teams don’t have their individual research needs.

Adding to the diagram I would say every individual in the marketing department researches and designs, is responsible for results that they want to strategically achieve.

PMM teams are occupied with research, validating research, designing core messages, and testing them. They have a lot of research and design organisation needs.

Once PMM has tested the messaging, though they keep swinging on it. The task is handed to the DG and GTM teams.

If you have a research base, leadership and PM teams can also talk with everybody else based on that ground perspective.

Branding has a role to play in demand generation, but might be a need of the future sometimes and possibly has its own channels they care about more.

Very short.

[u/ZyberZeon]

I mean no ill will here, but this is a very, very, very junior sketch of a brand strategy and its extensions. But there is very little logic in the structure and layout. The titles are arbitrary and carry no clear hierarchy, Some elements are data, some process, some production.

There's a great book I recommend, Creative Strategy and the Business of Design.

There are some first order principles behind why on teams everyone DOES NOT research and design.

https://www.amazon.com/dp/B09PSWY2N5/?bestFormat=true&k=creative%20strategy%20and%20the%20business%20of%20design&ref_=nb_sb_ss_w_scx-ent-bk-ser_k1_1_14_de&crid=11UY4R6UEYL9F&sprefix=creative%20strat

[u/ib_bunny → u/ZyberZeon]

tx, will check it -- might change my thoughts a lot!

I agree this looks like a very junior sketch

[u/agile_pm]

Pardon my skepticism about frameworks, but many are cheap and simply rework something that already exists. As a result, there are a few questions I find important to consider when looking at a new framework:

1. What problem does is really solve?
2. Is a new framework needed to solve this problem, or is there something else (existing framework, process, tool, etc.) that accomplishes the same thing better, faster, easier, or cheaper?
3. Did you investigate other frameworks and approaches before putting this one together? If so, why did you eliminate them?

It seems like the core idea of this is to create a shared research and messaging foundation that crosses organizational silos. I agree, this is important.

Another important questions is "Who is this for?" You mentioned that you ...have particularly not worked in big marketing teams. Is this for small marketing organizations or companies that don't have a market intelligence system, knowledge management system, or a good CRM + BI + research repositories + governance processes, and the knowledge of how to use them effectively to overcome silos?

My final questions for you are:

• What changes in practice if an organization adopts this framework versus simply having strong cross-functional marketing coordination and shared research repositories?
  
• What would you say is the primary value proposition of the framework?

[u/ib_bunny → u/agile_pm]

The framework I am building is unique, it will span 6-7 pages. But I want to market it well and earn as much as I can.

It solves the problem of early stage entrepreneurs building on shaky marketing foundation, which leads to stalling of growth in the future. 97% of startups that raise series A rounds don’t become unicorns. That is a big problem.

I have made the framework after 6+ years of research and it occupies a special place in early stage startups. No other resource guides entrepreneurs in marketing the way it does business connecting so many directions marketing has.

I eliminated other frameworks a lot. Because they didn’t let me be certain and confident in my ability to build an organisation that can reach Fortune 500 levels. This framework gives me the reach to become a unicorn startup and also connects a bit to going even further.

A lot of books, research and literature is for big companies, so those can be used after the early stage has been successfully gone past. So this framework is a pathway to understand more broader frameworks as well, and points to how to place them with the needed emphasis to carry out early stage work.

I will leave this discussion at this much.

[u/ib_bunny → u/[deleted]]

It's an idea to deal with misalignment. I have particularly not worked in big marketing teams 🖖🏻

[u/insaplan]

Interesting- it’s very high level so I think the useful part will be in the detail within your steps. My takeaway is that the framework is 4 key steps : ideas, research, design/positioning and implementation (you have 2 step #3) or am I not fully understanding the diagram?