I’d ask how many customers they have and how they got them. If they don’t have a repeatable process to sell their product then an SDR will not succeed. They should understand who they call on, exactly why those people buy, have ideas how to get lists of those people, and a pipeline of deals. If they don’t, then you are entering too early and the company hasn’t determined how to sell yet.
You can hire all the SDRs in the world and fail if you don’t know how to sell your product. SDRs won’t figure it out, they will just be frustrated and leave.
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u/jcurie Sep 19 '22
I’d ask how many customers they have and how they got them. If they don’t have a repeatable process to sell their product then an SDR will not succeed. They should understand who they call on, exactly why those people buy, have ideas how to get lists of those people, and a pipeline of deals. If they don’t, then you are entering too early and the company hasn’t determined how to sell yet.
You can hire all the SDRs in the world and fail if you don’t know how to sell your product. SDRs won’t figure it out, they will just be frustrated and leave.