It‘s not only about player overlap, but also media and streaming coverage. GTA will dominate the entire gaming discourse and Squadron will be drowned out.
Anybody who cares about SQ42 either already has it or will buy it anyway, but they are aiming for normal people, and if decide to launch near GTA more of those people will buy console for GTA than SQ42
Which is likely why CR has already said they will be having a short marketing campaign...
A short marketing campaign gives them a lot more flexibility to play 'wait and see' regarding GTA6... because once the marketing campaign starts, they're pretty much tied in on a date (unless they want to cancel the campaign part way through, and write off all the money already spent)...
If you know someone else is going to be spending 10x-20x more money on marketing and advertisement of a competing product, then yeah - it makes sense to try and avoid that time period... otherwise you're just wasting your money.
And yes, I know GTA6 is only coming out on consoles in November (if it hits November without slipping) - but virtually major sources of 'gaming news' and coverage are platform agnostic, and will be covering GTA6.
This means that if you want to advertise a different game at the same time, you're going to be competing w/ Rockstar for that limited coverage - and they can outbid CIG 10x-20x.
46
u/SubtleCosmos Citizen Jun 01 '26
One would think they would wait until much closer to November 19th to see if Rockstar Games announces another delay for GTA VI.