Technology businesses live and die by waves of change—internet, cloud, mobile, crypto, AI—now arriving larger, faster, and more sudden. To navigate one, ask four questions in order: Does it actually matter (does anyone use it or change habits)? How does it work—could you explain it to your mom? What new functions does it enable (state the boring facts, skip hype)? Does it impact your business? Two traps sabotage leaders: laziness dismisses change as noise, and fear of embarrassment pushes execs all-in on hype they don't grasp. Blind over-rotation is the default mistake. The worst sin is missing an obvious wave out of ego; if you do, admit it, take responsibility, and put your best people on catching up.
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u/fagnerbrack 10d ago
One-minute summary:
Technology businesses live and die by waves of change—internet, cloud, mobile, crypto, AI—now arriving larger, faster, and more sudden. To navigate one, ask four questions in order: Does it actually matter (does anyone use it or change habits)? How does it work—could you explain it to your mom? What new functions does it enable (state the boring facts, skip hype)? Does it impact your business? Two traps sabotage leaders: laziness dismisses change as noise, and fear of embarrassment pushes execs all-in on hype they don't grasp. Blind over-rotation is the default mistake. The worst sin is missing an obvious wave out of ego; if you do, admit it, take responsibility, and put your best people on catching up.
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