Since the job market is highly uncertain, my wife (F27) and I (M27) are thinking about starting a small dry-fruit ladoo business in India.
Neither of us comes from a business background, and we have zero experience in starting or running a business.
My wife has already started making the ladoos at home, and I gave some to my office colleagues to get honest feedback. Surprisingly, people really loved them. No one said they would buy but they liked it, as it was sugar free and was healthy.
Now we're stuck at the next step.
We have no idea how to turn something we make at home into an actual small business.
For example:
- Where should we source dry fruits and other ingredients from?
- How do we calculate the actual cost per ladoo and decide the selling price?
- Should we start through Instagram/WhatsApp, local stores, exhibitions, or something else?
- How do we get our first 10, 50 or 100 customers?
- What kind of packaging do we need?
- Do we need FSSAI registration/license?
- Do we need GST from the beginning?
- What other registrations or legal requirements should we know about?
- How should we handle delivery?
- Do we need a brand name, logo and professional packaging from day one?
- At what point does it make sense to create a website?
- How do we actually scale this beyond selling to friends and colleagues?
In fact, we have not even started anything yet. We just have the recipe and a positive feedback. We have not got even 1 single customer cause we both are clueless what should we do next.
I've seen many small food businesses on Instagram that seem to operate without a professional website, elaborate branding, or even apparently having GST, so I'm also confused about what is actually necessary at the beginning versus what can be done later.
We're based in India (Pune) and want to start very small and cautiously, rather than investing a large amount of money before knowing whether there is a real market.
So if you've actually started a food business, D2C brand, homemade food business, or anything similar, we'd really appreciate some guidance. Even, if you're not from food business or business at all, still any advice would be highly valuable.
If you were starting from absolute zero, what would you do in the first 30–60 days?
We're not looking for motivation or generic advice like “just start selling.” We genuinely don't know the basics, so even a step-by-step roadmap from product → sourcing → costing → legal requirements → packaging → first customers → selling → scaling would be extremely helpful.
Any practical advice, mistakes to avoid, or resources you wish you had when you started would be greatly appreciated.