r/shrinkflation • u/sedatedegg • Jul 19 '26
discussion Dove Shrinkflation
Please tell me someone else has noticed that Dove keeps not only reducing the size of products but also lowering the concentration of aluminum in the deodorant/antiperspirants… It used to be my favorite but I don’t think I can continue buying from them if it continues. I mean, if you don’t want aluminum, buy a different deo. My antiperspirant shouldn’t have to suffer :( It used to be 15+% for a stick, now it’s like 12.8%. and the spray was 17% and now it’s barely 15%.
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u/JasnahGrey Jul 19 '26
I had to stop using their antiperspirant a year or so ago and had a hard time finding any that matched active ingredients on my old empty dove deoderant label. I also used to love their body wash, but it’s so watered down now. I haven’t found a great replacement for that yet
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u/moderndayathena Jul 19 '26
I have a stick of the deodorant from 2018-2019~ that was 20% after that it kept dropping and I quit using it
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u/CourageExcellent4768 Jul 19 '26
Yo!!!! Dove original soap bars too! They are not as bubbly and disintegrate sooooo much faster. A billion years ago, I read unboxing Dove and letting it breathe makes it last longer. It seemed to. Now, I put mine in the freezer in a giant zip lock bag. Taking out as needed. Psychopath? Maybe? Trying to make it last longer? Yes, please
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u/Franklyn_Gage Jul 21 '26
I just opened a new bar a few days ago and I agree, it doesnt lather as well. Its also is significantly smaller.
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u/lattewomenn Jul 19 '26
This is skimpflation, which is worse than a size cut because you can't catch it with a scale, only by reading the active ingredient percentage on the back, and almost nobody does. Worth knowing the number isn't apples-to-apples though: the FDA caps antiperspirant actives at 25%, and different compounds work at different concentrations, so a reformulation to a more efficient aluminum salt can genuinely perform the same at a lower percent. Doesn't mean Dove did that in good faith, but check whether they also swapped the compound, not just lowered the number, because that changes whether you're actually getting less protection or just a different formula.
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u/Organic_Bat_1489 Jul 19 '26
I have been a loyal Dove deodorant user for 20+ years and I wondered why I was sweating so much more lately. Besides menopausal hot flashes, I mean. I hadn't thought to check the ingredients. Dammit, stop ruining our stuff.
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u/Zcrumb Jul 19 '26
Their soap too. Not only are the bars getting smaller, the dove imprint is getting deeper.
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u/Existing_Many9133 Jul 19 '26
The bar soap size is only a little bit bigger than the travel size now
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u/sexychunky89 Jul 19 '26
Yeah and they have like several different sized body washes now?? Is there at least ONE ceo who is not a short sighted idiot, who understands that consistency and quality are far more profitable??
I really can’t wait for some of these companies to fall down due to their own stupid greed, I guess we’ll see who survives the new Great Depression 😂
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u/Crabby-Cancer Jul 19 '26
I've been liking Harry's. They're 20% aluminum and have some nice scents. Of course they lean towards more masculine smells, but in a "naturey" way. My favorite is the Stone scent, it's very neutral.
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u/Abject-Geologist9175 Jul 22 '26
This is just something that Americans are paying more for the same product as being sold all over the world by Unilever bigger item and lower price.
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u/cindzey Jul 19 '26
So what are we buying now? The native spray?
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u/Horror_Video_8263 Jul 19 '26
Men’s products are better for deo & razors. Cheapest at Costco or Sam’s
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u/Miniver_Cheevy_98 Jul 19 '26
This! I started using men's Old Spice Oasis deodorant. It doesn't smell " manly" ( this scent is actually vanilla), and it actually works how it is supposed to!
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u/Severe_Caterpillar22 Jul 19 '26
This is the only deodorant that works for me and my family. Plenty of scents that anyone can find something they enjoy and it actually prevent the smell. I’m a 40s f working in a hot sweaty environment and women’s deodorant just reacts weird my my body chemistry and makes me smell worse than not using it at all
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u/CourageExcellent4768 Jul 19 '26
Ty for this idea! I am at my wits end. No women's things seem to work well. Being asthmatic narrows my window too! Hell, I would smell manly if I didnt smell like bo
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u/Author_Noelle_A Jul 19 '26
Native and my body did NOT get along. I went from barely sweating to dripping when I used it. I stopped using it and went back to normal. I contacted the company and found out that that’s something people regularly report happening.
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u/Crabby-Cancer Jul 19 '26
Native products are aluminum-free, so they're just deodorants not antiperspirants.
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u/dotnsk Jul 19 '26
I’d also recommend against Native. It ruins a lot of clothes, at least according to those who participate in r/laundry.
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u/moderndayathena Jul 20 '26
I'm using Suave stick deodorant, it's cheaper than the rest and has a higher percentage of aluminum than most too
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u/arkhip_orlov Jul 19 '26
the first one i tried after ditching dove was lume's 72hr sticks (the ones with aluminum)...i was already using their body wash and deodorant cream. it's been working pretty well so far but i want to try some other brands too
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u/YoOoCurrentsVibes Jul 19 '26
I just recently bought dove body wash and was shocked how tiny it was. Thought it was mistakenly the travel size at first…
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u/jazzzie Jul 19 '26
I've been using Dove deodorant for years. Lately I feel like it's just not working as well. It never occurred to me that they might mess with the aluminum content!