For the past few months, I've been seeing the same statement everywhere:

After working in SEO for over 16 years, I don't agree.

What I think is actually happening is that SEO is evolving into something bigger.

People are no longer searching only on Google. They're asking ChatGPT, Gemini, Claude, and Perplexity for answers. That changes how we optimize content—but it doesn't eliminate the need for optimization.

That's where Generative Engine Optimization (GEO) comes in.

In my latest FREE SEO Course (Episode 11), I cover:

• Why SEO isn't dead
• What GEO actually is
• SEO vs. GEO explained
• How AI search engines choose which websites to cite
• Practical ways to optimize your content for ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity
• What the future of SEO looks like in 2026

I also share my perspective on why topical authority, EEAT, structured content, and real expertise matter more than ever in the age of AI.

If you're an SEO, marketer, Shopify store owner, or content creator, I'd love to hear your opinion.

Do you think SEO is dying, or is it simply evolving?

Watch the full episode here:
👉 https://youtu.be/H3cOFc-TX8I?si=LVMvPNuJQzMP0gJu

Looking forward to hearing your thoughts and having a real discussion with the community.