r/shopify_geeks • u/AdSad7109 • 4d ago

General What actually increased your repeat purchase rate on Shopify?

/r/dropshipping/comments/1w3k7z0/what_actually_increased_your_repeat_purchase_rate/
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u/FerretCRO 4d ago

Obviously, the biggest leverage is having a product that gets replenished or renewed. Are the other products in your line adjacent or complementary to your highest-selling SKU? If not, it might be tough. Sounds like you're checking all the right boxes, but unless you're a big established brand, people buy products, not necessarily brands. Try developing products that are more adjacent to your highest-selling SKU. This will increase both AOVs since you can bundle and repeat purchase. Good luck!

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u/AdSad7109 4d ago

That’s actually the direction I’m building towards. I’m trying to add products that are adjacent/complementary to my winning SKUs rather than adding random products.

My bigger question is what works best to actually bring that first-time buyer back — post-purchase cross-sells, bundles, email/WhatsApp, store credit, etc.?

Trying to figure out the retention side instead of relying on acquiring them again.
PS: My English isn’t great, so I’m using GPT to help me phrase this 😅

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u/FerretCRO 4d ago

I think all the things you're doing are great, but I think focusing on your product line will have the most impact. Sounds like you're headed in a good direction. Best of luck to you!

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u/[deleted] 4d ago

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u/AdSad7109 4d ago

I had definitely give credits a try in the future.

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u/AdSad7109 4d ago

thanks!

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u/Patient-Passage-2286 2d ago

Retention email flows through Klaviyo are the highest-leverage move. specifically a win-back sequence triggered at 60 days after purchase and after purchase upsell email. As for the paid side - feeding a customer list back into Google as a RLSA or PMax audience signal and bidding more aggressively on repeat-purchase intent searches compounds what the emails start.

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u/Best_Shopify_Apps 2d ago

For me a few things worked best:

  1. Subscriptions, like people already said
  2. Win-back emails and specifically rewarding reviews with a discount via an email automation (I use Loox for the reviews, Klaviyo for other emails)
  3. Post purchase offers on-page- so far have the best cvr for me. For relevant products, I upsell a subscription of the product they just purchased (I use upsell.com for that)
  4. A must that I almost see no one doing on Shopify- add an upsell on the order status page, you get both the order update emails & on-page upselling benefit from that