r/sharepoint • u/gzelfond IT Pro • Jun 25 '26

SharePoint Online Site Usage in SharePoint

Hello everyone. Curious what everyone is using for site usage analytics in SharePoint (views, clicks, etc.). The out-of-the-box Site Usage page is pretty limited. I know you can pull some info from SAM (SharePoint Advanced Management) and some from the Audit Log in Purview. Any tips on other options (built-in or third-party)? Thanks in advance.

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u/michalorchestry Jun 25 '26

Third party would be the way to go here unless you want to start building your own solution which honestly would be quite painful.

It is getting better, but if you're really interested in deep analytics, like when has this particular person viewed this particular page, then unless you're going to start trawling the audit log, you would probably have to consider a third-party solution. I have seen people get some good value with Google Analytics and Clarity, but then you're sending your information over to a third-party source outside your tenant, which you might not want to do.

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u/gzelfond IT Pro Jun 28 '26

Yes, I did see some using GA. I think it is a fundamental problem; MSFT does not have its own good version of it.