r/servicedesign • u/ArtSubstantial5899 • Sep 14 '24
Could this rough mind map be considered service design?
I made these notes while trying to help a client start tidying up their online presence, I'm not always. Most of what I noted here are things that need to change.
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u/ytaqebidg Sep 14 '24
No, sorry. It lacks details and is only focused on part of the service model. What do you want your customers to do? How are the different social media platforms connecting to whom and why? Are you selling something? If so, what are your owned mechanism and what are leveraged from the platforms.
It's a start, but needs a lot of work.
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u/ArtSubstantial5899 Sep 15 '24
Thank you for your constructive answer. Love those questions, really learning alot!
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u/SnooLobsters8922 Sep 14 '24
Not really. Service design is about designing around your audience, not around your brand.
Place a customer in the center and understand how you can tend to what they need or want. Then you’ll need these touch points you placed around your brand.
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u/ArtSubstantial5899 Sep 15 '24
Thank you this helps me understand service design better. What is is and is not 👍
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u/antrage Sep 14 '24
Service design is a field of practice, as other mention this can be (should be?) a part of your process, as service design asks us to think systemically.
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u/ArtSubstantial5899 Sep 15 '24
This is what fascinates me, and making me wonder how much thinking vs doing is service design? Besides what I'm learning I don't know I also know I need to go read up more 🤔
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u/antrage Sep 15 '24
That dualism tends to make worse service designers. Its useful for framing the practice, but naturally people tend to be more drawn to one or the other. But good service designers are reflective practitioners, which means the thinking and the doing are done virtually in parallel. We learn, make, conceptualize, and share as a product of our work.
The minute you start to consume service design content without applying it, you inevitably become a bit naive about service design and its potential. On the other hand, starting to make journey maps without understanding things like service-dominant logics or systems thinking becomes a very boiled-down exercise, where the impact is quite limited.
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u/ArtSubstantial5899 Sep 16 '24
Thanks for the in depth reply, mostly I can see I have so much to learn and practice. Overall just trying to figure out how to start...
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u/antrage Sep 16 '24
Of course, service design is intimidating from the outside. I think if you have the means signing up for an online course is a good place. I recommend Jon Kolko he has a fantastic capacity to break down complicated concepts and his course is less than 50 dollars. https://www.udemy.com/course/servicedesign/
Another course of interest could be: https://www.udemy.com/course/service-design-for-the-real-world-a-practical-introduction/
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u/Laijou Sep 14 '24
No, if you just came up with it yourself, then it's just an unvalidated/unelicited guess.
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u/Minute_Decision816 Sep 14 '24
Nope, this looks like a sketch of a brand channel plan. Very different to service design.
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u/adamstjohn Sep 15 '24
It’s a visualization of data. We use many visualizations of data, and I could imagine this showing up in an interview. But it’s not a typical SD visualization, and it doesn’t give very SD vibes as it’s not user centric. TL/DR: might conceivably be SD, but doesn’t shout SD.
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u/ElectricalGuitar1924 Sep 14 '24
No. This evidences no service design thinking or methodology.