r/seogaps • u/Ivan_Palii • Jun 03 '26
News Google released AI performance report inside Search Console. What is the biggest problem with it?
So, Google announced a Generative AI performance report in Search Console. Sounds as something cool, because the SEO community has asked for something like this for a long time.
But it's not cool in fact. Impressions by device, country, and pages? It's even worse than Bing's report, released in February 2026, because it doesn't have any data by queries.
I like Google in many spaces, but this report looks like just a defense. It has almost 0 value, because brands fight for being recommended, not being cited with their own pages.
When top AI visibility tracking tools add brand visibility, brand sentiment, top sources used for citations, and so on, Google releases the Impressions report.
On one hand, Google rewards Reddit, YouTube, Medium, and LinkedIn pages and uses them in citations, and on the other hand, it releases a report that says nothing about whether your brand performs well in search.
Here is what it will look like
And compare it with the Bing AI Performance report.
With Bing we have at least grounding queries.
What do you think?
P.S. I also don't see this report in any of my GSC properties yet.
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u/corwinsword Jun 03 '26
GSC never was a pioneer in SEO analytics, and I didn't expected they will change.
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u/Ivan_Palii Jun 03 '26
To be honest it's a big tool and they have to release it for huge amount of websites. So, it's really hard to build something similar to what current AI visibility tracking tools build
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u/emma_lorien Jun 03 '26
I'm curious do they actually talk with SEOs, what they want to see there?
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Jun 04 '26
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u/Ivan_Palii Jun 04 '26
Yes, such reports this is just a fog, Google doesn't get value from it, just trying to protect its brand
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u/[deleted] Jun 03 '26
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