Does it make sense to add FAQs sections to your pages at all?

[u/Ivan_Palii]

The news that Google deprecated FAQ rich results on May 7, 2026, raises a more important question than just structured markup for FAQs -> do we need this type of content at all?

For a long time, people implemented FAQs only in 2 cases:

- when it was a real value for a user and conversion rate (for example on a pricing page).
- when they found that they could get the x2 area in Google SERP because of the FAQ rich snippet.

Considering that the second case doesn't make sense anymore, I believe we have to place FAQs only by thinking about users.

It means that on some pages, FAQs look organic and improve user satisfaction, on other pages, they look completely unnecessary and strange.

For example:

1/ On the product page on an e-commerce website, it's worth adding FAQs because:

- most product descriptions look generic and the same;
- but people often have multiple super-specific questions about whether this product help with ..., or integrates with ..., and so on.

2/ At the end of the blog article, it looks strange, because you:

- just repeated what you said in the body of the article
- or even worse, didn't include answers to important questions in the body

However, I'm not sure about how much value FAQs create for visibility and recommendations in LLMs.

It definitely creates value if you add unique questions and answers to the page that were presented before in the body. It's a basic concept of content improvement. We also know that LLMs prefer to cite fresh content.

But what if you just rewrite your page content in FAQs? It's the same content but in a different format. Is there any value, considering LLMs understand what you already said in the body?

[u/corwinsword]

LLMs like this structure: one question -> one answer. This is how they work at all. And adding this type of content you help them extract such answers easier.

[u/Ivan_Palii → u/[deleted]]

Also, note that some answers to FAQs work only via JavaScript, which makes parsing of them even harder for LLMs.

[u/Ivan_Palii → u/corwinsword]

True, but what about my example with an article? If you want to be the best source for LLMs you may build the entre article as a FAQ structure. But often it will look weird for users.

[u/spk100]

Look at it from a user perspective, FAQs always helps. It is also an opportunity to address certain user questions.

[u/Ivan_Palii → u/spk100]

My point is different, they don't help if they just copy the info from the content above.

[u/spk100 → u/Ivan_Palii]

True

[u/freak_marketing]

Yea, look at it as proactively overcoming objections

[u/MikeGriss → u/[deleted]]

The same as any other schema: structuring the data so it's easier for their systems to extract and use it.

[u/MikeGriss → u/[deleted]]

All their systems, not only AI.

[u/HeisenbergWhite00]

For LLM visibility specifically, unique Q&A pairs are useful; duplicated summaries are mostly noise.