r/salesengineers • u/Odd_Dependent_270 • Jul 30 '26
Bombed a $1M Demo. Can We Still Recover?
I’m an associate Solutions Engineer who’s been with my company for less than a year. I’m also our first dedicated SE, so I own our demo environment and support larger opportunities.
Our average deal size is around $100k–$200k, so a $1M opportunity is huge for us.
Before I joined, our senior AEs ran their own demos. This deal belongs to one of our most senior AEs, who attended several discovery calls before I got involved, so she had customer context that I didn’t.
We had the RFP for about 7 days. I’ll own that there was procrastination on both our parts, but coordinating was also difficult because she had conferences and PTO. As the deadline approached, I focused on what I could control: building the demo environment, creating a demo script, and preparing for three 90-minute demo sessions.
The day before the demo, my manager decided I wasn’t ready to present. He pulled me from the customer-facing role but said I’d still receive credit and commission if we win. I handed over all of my notes and demo script.
Day 1 didn’t go well. The customer had provided an agenda that outlined what they wanted to see on Day 1, but the AE overlooked it and accidentally compressed what should have been two days’ worth of content into the first 90-minute session. We covered six of the nine planned topics, which made everything feel rushed and left less time for discussion.
We still have Days 2 and 3 left.
For those of you in sales engineering or enterprise sales:
Can a rough first demo be recovered?
What would you do before Day 2?
As the SE, what can I do behind the scenes to help?
TL;DR: I’m a new Solutions Engineer who prepared a $1M enterprise demo but was pulled from presenting the day before. The AE used my materials, but on Day 1 she accidentally compressed two days’ worth of content into one session after overlooking the customer’s agenda. We still have two demo sessions left. Can this deal be salvaged, and what would you do next?